المؤلفون: Mas, Lluis, Bolls, Paul, Rodero, Emma, Barreda-Ángeles, Miguel, Churchill, Ashley

المصدر: Journal of Product & Brand Management, 2020, Vol. 30, Issue 5, pp. 740-753.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2019-2370

المؤلفون: Lluís Mas, Ashley Churchill, Paul D. Bolls, Emma Rodero, Miguel Barreda Angeles

المساهمون: Communication Science, Network Institute, Communication Choices, Content and Consequences (CCCC)

المصدر: Mas, L, Bolls, P, Rodero, E, Barreda Angeles, M & Churchill, A 2021, ' The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission ', Journal of Product & Brand Management, vol. 30, no. 5, pp. 740-753 . https://doi.org/10.1108/JPBM-05-2019-2370
Journal of Product & Brand Management, 30(5), 740-753. Emerald Group Publishing Ltd.

مصطلحات موضوعية: Melody, Sonic logo, media_common.quotation_subject, Orienting response, Logo, Multisensory branding, 050105 experimental psychology, Management of Technology and Innovation, Perception, 0502 economics and business, Personality, 0501 psychology and cognitive sciences, Big Five personality traits, Calmness, media_common, Marketing, 05 social sciences, Logos Bible Software, Sound branding, Brand personality, Acoustic features, Gestalt theory, Gestalt psychology, 050211 marketing, Psychology, Cognitive psychology

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aa420ca0f496232a8dcd6a5945993a44
https://research.vu.nl/en/publications/51fd7d4b-dc71-4ae1-9746-4fa7f2961a30

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