المؤلفون: Obal, Michael, Friske, Wesley, Morgan, Todd

المصدر: Journal of Business & Industrial Marketing, 2024, Vol. 39, Issue 7, pp. 1626-1641.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JBIM-12-2022-0562

المؤلفون: Morgan, Todd^Aff5, Obal, Michael^Aff6

المساهمون: Louisiana Tech University, Pantoja, Felipe, editor^Aff2, Wu, Shuang, editor^Aff3, Krey, Nina, editor^Aff4

المصدر: Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC). :575-588

المؤلفون: Morgan, Todd^Aff5, Obal, Michael^Aff6, Jewell, Robert D.^Aff7

المساهمون: Louisiana Tech University, Wu, Shuang, editor^Aff2, Pantoja, Felipe, editor^Aff3, Krey, Nina, editor^Aff4

المصدر: Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. :267-280

المؤلفون: Morgan, Todd, Obal, Michael, Jewell, Robert D.

المصدر: In Journal of Business Research August 2021 132:249-259

المؤلفون: Talay, M. Berk, Akdeniz, M. Billur, Obal, Michael, Townsend, Janell D.

المصدر: Journal of International Marketing, 2019 Dec 01. 27(4), 81-98.

URL الوصول: https://www.jstor.org/stable/26979524

المؤلفون: Mumi, Atthaphon, Obal, Michael, Yang, Yi

المصدر: Small Business Economics, 2019 Oct 01. 53(3), 631-645.

URL الوصول: https://www.jstor.org/stable/48702030

المؤلفون: Obal, Michael, Gao, Tao (Tony)

المصدر: In Industrial Marketing Management July 2020 88:247-254

المؤلفون: Mumi, Atthaphon^Aff4, Obal, Michael^Aff5, Yang, Yi^Aff5

المساهمون: Academy of Marketing Science, Krey, Nina, editor^Aff2, Rossi, Patricia, editor^Aff3

المصدر: Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. :227-241

المؤلفون: Obal, Michael^Aff4, Lv, Wen^Aff5

المساهمون: Academy of Marketing Science, Krey, Nina, editor^Aff2, Rossi, Patricia, editor^Aff3

المصدر: Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. :369-384

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