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    المساهمون: Communication Science, Network Institute, Communication Choices, Content and Consequences (CCCC)

    المصدر: Mas, L, Bolls, P, Rodero, E, Barreda Angeles, M & Churchill, A 2021, ' The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission ', Journal of Product & Brand Management, vol. 30, no. 5, pp. 740-753 . https://doi.org/10.1108/JPBM-05-2019-2370
    Journal of Product & Brand Management, 30(5), 740-753. Emerald Group Publishing Ltd.

    وصف الملف: application/pdf

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