المؤلفون: Francielle Frizzo, José Carlos Korelo, Paulo Henrique Müller Prado

المصدر: RAE: Revista de Administração de Empresas, Vol 58, Iss 5, Pp 451-459 (2018)

مصطلحات موضوعية: Consumer-brand relationships, brand heritage, self-reinforcing elements, enticing the self, brand-self connection, Business, HF5001-6182

وصف الملف: electronic resource

Relation: http://www.scielo.br/pdf/rae/v58n5/en_0034-7590-rae-58-05-0451.pdf; https://doaj.org/toc/0034-7590; https://doaj.org/toc/2178-938X

URL الوصول: https://doaj.org/article/90a829faa7384d78992eb53d30ed20dc

المؤلفون: Francielle Frizzo, José Carlos Korelo, Paulo Henrique Müller Prado

المصدر: RAE: Revista de Administração de Empresas, Vol 58, Iss 5 (2018)

مصطلحات موضوعية: Relacionamento consumidor-marca, herança da marca, elementos de reforço do self, seduzindo o self, conexão self-marca, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/77358; https://doaj.org/toc/0034-7590; https://doaj.org/toc/2178-938X

URL الوصول: https://doaj.org/article/bd1548f88ac540fbb6c86d37e69177c0

المؤلفون: Leandro Rodrigo Canto Bonfim, Gabrielle Ribeiro Rodrigues Silva, Paulo Henrique Müller Prado, Gustavo Abib

المصدر: BAR: Brazilian Administration Review, Vol 15, Iss 1, p e170058 (2018)

مصطلحات موضوعية: risk perception, degree of internationalization, cognitive style, tolerance for ambiguity, SMEs, Business, HF5001-6182

وصف الملف: electronic resource

Relation: http://www.scielo.br/pdf/bar/v15n1/1807-7692-bar-15-01-e170058.pdf; https://doaj.org/toc/1807-7692

URL الوصول: https://doaj.org/article/8e0d48f8282747b69a5ff3954c7b09ac

المؤلفون: Fábio Pimenta Pádua Júnior, Paulo Henrique Müller Prado, Danielle Mantovani Lucena da Silva, Flávio Freire Souza

المصدر: Faces: Revista de Administração, Vol 9, Iss 1 (2010)

مصطلحات موضوعية: Commerce, HF1-6182, Business, HF5001-6182

وصف الملف: electronic resource

Relation: http://www.fumec.br/revistas/index.php/facesp/article/view/173; https://doaj.org/toc/1517-8900; https://doaj.org/toc/1984-6975

URL الوصول: https://doaj.org/article/28ef0bcddb3c49e0b25054e9eae1486f

المؤلفون: Felipe Alves, Paulo Henrique Muller Prado, Djonata Schiessl, Stephen Edmund Gillam Lea

المصدر: Consumer Behavior Review, Vol 8, Iss 1 (2024)

مصطلحات موضوعية: consumer behavior, credit acquisition, information search, decision-making, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/260695; https://doaj.org/toc/2526-7884

URL الوصول: https://doaj.org/article/cecd7e864b8d4495b7565eb488469cdb

المؤلفون: Fabio Henrique Galvão, Danielle Mantovani Lucena, Paulo Henrique Müller Prado

المصدر: REMark: Revista Brasileira de Marketing, Vol 15, Iss 1, Pp 16-27 (2016)
ReMark-Revista Brasileira de Marketing; v. 15, n. 1 (2016): Janeiro-Março; 16-27
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Revista Brasileira de Marketing e-ISSN:2177-5184; Vol. 15, No 1 (2016): Janeiro-Março; 16-27
Brazilian Journal of Marketing; Vol. 15, No 1 (2016): Janeiro-Março; 16-27

مصطلحات موضوعية: Sports Brand, Brand Priming, Antropomorphization, Risk Propensity, Brand-Equity, lcsh:Marketing. Distribution of products, lcsh:HF5410-5417.5, marketing, comportamento do consumidor, consumo não consciente, priming, marca esportiva

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ca0623497a3824837fb1078f6fda49ab
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2711

المؤلفون: Ana Paula Merenda Richarde, Paulo Henrique Muller Prado, Jorge Brantes Ferreira

المصدر: RAC: Revista de Administração Contemporânea, Vol 27, Iss 4, Pp e220311-e220311 (2023)

مصطلحات موضوعية: privacidade do consumidor, transparência, cookies, intenção de compra, teoria da sinalização, Management. Industrial management, HD28-70, Accounting. Bookkeeping, HF5601-5689

وصف الملف: electronic resource

Relation: https://rac.anpad.org.br/index.php/rac/article/view/1591; https://doaj.org/toc/1415-6555; https://doaj.org/toc/1982-7849

URL الوصول: https://doaj.org/article/c8c27e251ed54d00b156820f88511755

المؤلفون: Martin de La Martinière Petroll, Paulo Henrique Müller Prado

المصدر: ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration). 18(2):176-195

الإتاحة: https://ideas.repec.org/a/abg/anprac/v18y2014i21028.html

المؤلفون: Rafael Demczuk, José Carlos Korelo, Danielle Mantovani, Paulo Henrique Muller Prado

المصدر: Consumer Behavior Review, Vol 4, Iss 3, Pp 189-198 (2020)

مصطلحات موضوعية: out-of-stock, product availability, sequential choice, shopping mind-set, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://periodicos.ufpe.br/revistas/cbr/article/view/245300; https://doaj.org/toc/2526-7884

URL الوصول: https://doaj.org/article/28882de6dc1549ec9f95d48e0acea653

المؤلفون: Graziela Perretto Rodrigues, Cecília Souto Maior de Brito, Renata Bárbara Moreno, Ana Maria Machado Toaldo, Paulo Henrique Muller Prado, Renato Zancan Marchetti

المصدر: Teoria e Prática em Administração, Vol 10, Iss 1 (2020)

مصطلحات موضوعية: Social Sciences, Commerce, HF1-6182, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://periodicos.ufpb.br/index.php/tpa/article/view/49935; https://doaj.org/toc/2238-104X

URL الوصول: https://doaj.org/article/8e446b384ce449f786f7e3971b8701c4