المؤلفون: Schreyögg, Jonas^Aff4, Stargardt, Tom^Aff5, Behrens-Potratz, Anja^Aff6, Zerres, Christopher^Aff7, Winter, Vera^Aff8, Ingerfurth, Stefan^Aff9, Helmig, Bernd^Aff10, Matusiewicz, David^Aff11, Dietrich, Martin^Aff12, Peters, Kay^Aff13, Zastrau, Ralf^Aff14, Frilling, Birgit^Aff15, Sommer, Kirsten^Aff16, Puttfarcken, Maren^Aff17, Thiem, Ulrich^Aff18, Unland, Heike^Aff19, Goeller, Simon^Aff20, Brinkmann-Saß, Carola^Aff21, Geldmacher, Fabian^Aff20, Hecht, Justin^Aff21

المساهمون: Busse, Reinhard, editor^Aff1, Schreyögg, Jonas, editor^Aff2, Stargardt, Tom, editor^Aff3

المصدر: Management im Gesundheitswesen : Das Lehrbuch für Studium und Praxis. :219-339

المؤلفون: Shankar, Venkatesh, Grewal, Dhruv, Sunder, Sarang, Fossen, Beth, Peters, Kay, Agarwal, Amit

المصدر: In International Journal of Research in Marketing June 2022 39(2):541-565

المؤلفون: Peters, Kay, Nakata, Cheryl, Hewett, Kelly

المصدر: Journal of International Marketing; Jun2023, Vol. 31 Issue 2, p1-5, 5p, 1 Diagram, 2 Charts, 1 Graph

مصطلحات موضوعية: EXPORT marketing, CONSUMER behavior, CUSTOMER relations, THEORY-practice relationship, ADVERTISING, MARKETING

المؤلفون: Schreyögg, Jonas^Aff4, Behrens-Potratz, Anja^Aff5, Zerres, Christopher^Aff6, Winter, Christoph^Aff7, Ingerfurth, Stefan^Aff8, Graf, Alexander^Aff9, Helmig, Bernd^Aff10, Weinbrenner, Susanne^Aff11, Dietrich, Martin^Aff12, Rau, Nadine^Aff12, Peters, Kay^Aff13, ter Haseborg, Fokko^Aff14, Reinert, Andreas^Aff15, Zastrau, Ralf^Aff16, Nederegger, Georg^Aff17, Brinkmann-Saß, Carola^Aff18, Ludwig, Christian-Alexander^Aff19

المساهمون: Busse, Reinhard, editor^Aff1, Schreyögg, Jonas, editor^Aff2, Stargardt, Tom, editor^Aff3

المصدر: Management im Gesundheitswesen : Das Lehrbuch für Studium und Praxis. :175-268

المؤلفون: van den Hout, Auke, Peters, Kay^Aff6

المساهمون: Krafft, Manfred, editor^Aff1, Hesse, Jürgen, editor^Aff2, Höfling, Jürgen, editor^Aff3, Peters, Kay, editor^Aff4, Rinas, Diane, editor^Aff5

المصدر: International Direct Marketing : Principles, Best Practices, Marketing Facts. :67-76

المؤلفون: Hesse, Jürgen^Aff6, Krafft, Manfred^Aff7, Peters, Kay^Aff7

المساهمون: Krafft, Manfred, editor^Aff1, Hesse, Jürgen, editor^Aff2, Höfling, Jürgen, editor^Aff3, Peters, Kay, editor^Aff4, Rinas, Diane, editor^Aff5

المصدر: International Direct Marketing : Principles, Best Practices, Marketing Facts. :3-40

Degree: PhD

المؤلفون: Peters, Kay^Aff6

المساهمون: Krafft, Manfred, editor^Aff1, Hesse, Jürgen, editor^Aff2, Höfling, Jürgen, editor^Aff3, Peters, Kay, editor^Aff4, Rinas, Diane, editor^Aff5

المصدر: International Direct Marketing : Principles, Best Practices, Marketing Facts. :41-45

المؤلفون: Krafft, Manfred^Aff6, Hesse, Jürgen^Aff7, Knappik, Klaus M.^{Aff8, Aff9}, Peters, Kay^{Aff10, Aff6}, Rinas, Diane^Aff9

المساهمون: Krafft, Manfred, editor^Aff1, Hesse, Jürgen, editor^Aff2, Knappik, Klaus M., editor^{Aff3, Aff4}, Peters, Kay, editor^{Aff5, Aff1}, Rinas, Diane, editor^Aff4

المصدر: Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten. :294-302

المؤلفون: Krafft, Manfred^Aff6, Hesse, Jürgen^Aff7, Knappik, Klaus M.^{Aff8, Aff9}, Peters, Kay^{Aff10, Aff6}, Rinas, Diane^Aff9

المساهمون: Krafft, Manfred, editor^Aff1, Hesse, Jürgen, editor^Aff2, Knappik, Klaus M., editor^{Aff3, Aff4}, Peters, Kay, editor^{Aff5, Aff1}, Rinas, Diane, editor^Aff4

المصدر: Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten. :348-356

المؤلفون: Krafft, Manfred^Aff6, Hesse, Jürgen^Aff7, Knappik, Klaus M.^{Aff8, Aff9}, Peters, Kay^{Aff10, Aff6}, Rinas, Diane^Aff9

المساهمون: Krafft, Manfred, editor^Aff1, Hesse, Jürgen, editor^Aff2, Knappik, Klaus M., editor^{Aff3, Aff4}, Peters, Kay, editor^{Aff5, Aff1}, Rinas, Diane, editor^Aff4

المصدر: Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten. :195-203