Alternate Title: SHOPPING EXPERIENCE IN THE LUXURY MARKET: H. STERN CASE. (English)

المؤلفون: Mariana^de Queiroz Brunelli, de Araujo, Fábio Francisco, Gonçalves Barbosa, Paula, Queiroga Monteiro, Ana Paula, Tarrisse da Fontoura, Carlos Frederico, Molaro, Bruno

المصدر: Revista Pensamento Contemporâneo em Administração; abr/jun2012, Vol. 6 Issue 2, p14-32, 19p

مصطلحات موضوعية: COMPETITIVE advantage in business, CUSTOMER loyalty, CONSUMER behavior, BRAND loyalty, CUSTOMER satisfaction, MARKETING strategy, BRAND choice