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المؤلفون: Michel Wedel, Rik Pieters, Ralf van der Lans
المساهمون: Veritati - Repositório Institucional da Universidade Católica Portuguesa
المصدر: Psychometrika. 88(2):697-729
مصطلحات موضوعية: GAZE BIAS, Hidden Markov model, CONSUMER CHOICE, Task switching, INFORMATION SEARCH, VISUAL-ATTENTION, Applied Mathematics, Search, DRIFT-DIFFUSION MODEL, SCENE PERCEPTION, Eye movements, WORKING-MEMORY, Choice, TIME PRESSURE, TASK, RACE MODEL, Decision making, General Psychology
وصف الملف: application/pdf
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2
المؤلفون: Ga-Eun (Grace) Oh, Ralf van der Lans, Anirban Mukhopadhyay
المصدر: Journal of the Association for Consumer Research. 7:450-460
مصطلحات موضوعية: Marketing, Economics and Econometrics, Applied Psychology
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a5603791435fd267d2bfbd59210752b6
https://doi.org/10.1086/720454 -
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المؤلفون: Xi Chen, Ralf van der Lans, Michael Trusov
المساهمون: Department of Marketing Management
المصدر: Management Science, 67(12), 7575-7598. INFORMS Institute for Operations Research and the Management Sciences
مصطلحات موضوعية: Estimation, Discrete choice, Computer science, business.industry, Strategy and Management, 05 social sciences, Management Science and Operations Research, Machine learning, computer.software_genre, Complete information, 0502 economics and business, 050211 marketing, Artificial intelligence, 050207 economics, business, computer, Social influence
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1e83e51e51d4c2e79beeb8caf49da026
https://doi.org/10.1287/mnsc.2020.3885 -
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المؤلفون: Michel Wedel, Rik Pieters, Ralf van der Lans
المساهمون: Department of Marketing, Research Group: Marketing
المصدر: Journal of Consumer Research, 48(3), 374-393. University of Chicago
مصطلحات موضوعية: Marketing, Economics and Econometrics, product search, Computer science, business.industry, Website design, online advertising effects, 05 social sciences, Advertising, Affect (psychology), Online advertising, eye tracking, 050105 experimental psychology, attention, Competition (economics), Arts and Humanities (miscellaneous), Anthropology, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Product (category theory), Business and International Management, intention implementation, business
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fa9824b831399ffe2bcb2a0b9ef1930a
https://doi.org/10.1093/jcr/ucab017 -
5دورية أكاديمية
المؤلفون: Ralf van der Lans, Rik Pieters, Michel Wedel, Vicki G Morwitz, J Jeffrey Inman, Olivier Toubia
المصدر: Oxford University Press, Journal of Consumer Research. 48(3):374-393
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6دورية أكاديمية
المؤلفون: Sarah Gelper, Ralf van der Lans, Gerrit van Bruggen
المصدر: INFORMS, Management Science. 67(2):1026-1047
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المؤلفون: Ralf van der Lans, Gerrit van Bruggen, Sarah Gelper
المساهمون: Innovation Technology Entrepr. & Marketing, Department of Marketing Management
المصدر: Management Science, 67(2), 1026-1047. INFORMS Institute for Operations Research and the Management Sciences
مصطلحات موضوعية: Marketing, Information propagation, Media, Computer science, Strategy and Management, Management Science and Operations Research, Social networks, Competition (economics), Leverage (negotiation), Advertising, Seeding, Social media, Networks, Centrality, Graphs, Seeding strategies
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::043b64522551be8f328e85320e2b8573
https://research.tue.nl/nl/publications/b912767e-1b64-4bd2-b4ac-3e315c70532c -
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المؤلفون: Ralf van der Lans
المصدر: International Journal of Research in Marketing. 35:242-257
مصطلحات موضوعية: Marketing, Counterfactual thinking, Bayes estimator, Computer science, Consumer choice, 05 social sciences, Outcome (game theory), Variety (cybernetics), Discrete quantity, 0502 economics and business, Econometrics, 050211 marketing, 050207 economics, Nonlinear pricing, Grocery shopping
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المساهمون: Department of Marketing Management
المصدر: International Journal of Research in Marketing, 33(4), 924-943. Elsevier
مصطلحات موضوعية: Marketing, Service (business), business.industry, media_common.quotation_subject, Brand awareness, 05 social sciences, Global strategy, Advertising, Brand management, Multinational corporation, Brand extension, Scale (social sciences), 0502 economics and business, 050211 marketing, Quality (business), Business, 050203 business & management, media_common
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10كتاب إلكتروني
المؤلفون: Berend Wierenga, Ralf van der Lans
نوع المادة: eBook.