المؤلفون: Bernard Cova, Guillaume Farde, Robert Salle, Franck Bares

المساهمون: Kedge Business School (Kedge BS)

المصدر: Journal of Small Business & Entrepreneurship
Journal of Small Business & Entrepreneurship, Taylor & Francis, 2019, ⟨10.1080/08276331.2019.1579017⟩

مصطلحات موضوعية: PPP, business.industry, Strategy and Management, 05 social sciences, Public sector, Failure, Small business, Marketization, 16. Peace & justice, [SHS]Humanities and Social Sciences, Order of Worth, Unsolicited Proposal, Political economy, 8. Economic growth, 0502 economics and business, 050211 marketing, Business, Business and International Management, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6c2ad43c1fc7375d8475a84bd31d97df
https://doi.org/10.1080/08276331.2019.1579017

المؤلفون: Robert Salle, Fanny Romestant, Florence Crespin-Mazet

المساهمون: Kedge Business School (Kedge BS), Excelia Group | La Rochelle Business School, CEntre de REcherche en GEstion - EA 1722 (CEREGE), Université de Poitiers-Université de La Rochelle (ULR)-Institut d'Administration des Entreprises (IAE) - Poitiers (IAE Poitiers), Université de Poitiers-Université de Poitiers, emlyon business school, business school, emlyon, Institut d'Administration des Entreprises (IAE) - Poitiers (IAE Poitiers), Université de Poitiers-Université de Poitiers-Université de Poitiers-Université de La Rochelle (ULR)

المصدر: Industrial Marketing Management
Industrial Marketing Management, Elsevier, 2019, 79, pp.71-83. ⟨10.1016/j.indmarman.2018.08.013⟩
Industrial Marketing Management, 2019
Industrial marketing management
Industrial marketing management, 2019, 71-83 p

مصطلحات موضوعية: Marketing, Modularity (networks), Process management, Co-development, Computer science, business.industry, 05 social sciences, CoPS (complex product-systems), [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Grid, Offer modules, [SHS]Humanities and Social Sciences, 0502 economics and business, System integration, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, [SHS.GESTION] Humanities and Social Sciences/Business administration, business, Innovation, 050203 business & management, ComputingMilieux_MISCELLANEOUS, Case analysis

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cbb5427f80530d26504474c845ff6a47
https://hal.archives-ouvertes.fr/hal-02145637

المؤلفون: Catherine Pardo, Philippe Portier, Robert Salle

المصدر: Lavoisier, Revue française de gestion. (5):11-27

الإتاحة: https://ideas.repec.org/a/cai/rfglav/rfg_258_0011.html

المؤلفون: Bernard Cova, Catherine Pardo, Robert Spencer, Robert Salle

المساهمون: emlyon business school, business school, emlyon

المصدر: Industrial marketing management
Industrial marketing management, 2015, pp.80-83 P

مصطلحات موضوعية: Marketing, Interaction, Group (mathematics), Field (Bourdieu), Science, Network, Bibliometrics, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Sight, Conceptual framework, Marketing Theory, Production (economics), Normal science, [SHS.GESTION]Humanities and Social Sciences/Business administration, Sociology, bibliometrics, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, [SHS.GESTION] Humanities and Social Sciences/Business administration, Robustness (economics)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e3b98d8049198e5e0cd731bd0db486ab
https://hal.archives-ouvertes.fr/hal-02313294

المؤلفون: Philippe Portier, Catherine Pardo, Robert Salle

المصدر: Lavoisier, Revue française de gestion. (6):97-117

الإتاحة: https://ideas.repec.org/a/cai/rfglav/rfg_205_0097.html

المؤلفون: Bernard Cova, Robert Salle

المصدر: Industrial Marketing Management. 37:270-277

مصطلحات موضوعية: Marketing, Customer retention, Knowledge management, Customer advocacy, business.industry, Customer equity, Value proposition, Customer value proposition, Customer lifetime value, business, Customer to customer, Relationship marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::0a0610fb39eb4ff0e00d8918fd9425fb
https://doi.org/10.1016/j.indmarman.2007.07.005

المؤلفون: Robert Salle, Bernard Cova

المساهمون: emlyon business school, business school, emlyon

المصدر: Journal of Business and Industrial Marketing
Journal of Business and Industrial Marketing, 2008, pp.3-11 P

مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, Marketing effectiveness, 05 social sciences, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Quantitative marketing research, Marketing strategy, Marketing science, Marketing management, 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Business, Business and International Management, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, [SHS.GESTION] Humanities and Social Sciences/Business administration, Marketing research, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e90b4791b93c3e7e089e4093a45e2e3e
https://doi.org/10.1108/08858620810841443

المؤلفون: Diego Rinallo, Francesca Golfetto, Stefania Borghini, Robert Salle

المصدر: Industrial Marketing Management. 36:844-848

مصطلحات موضوعية: Marketing, Scholarship, Bridging (networking), Field (Bourdieu), Relevance (law), Industrial marketing, Sociology, Purchasing, Epistemology, Theme (narrative), Management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::82278ffefb1d64f5c04359ad183ca341
https://doi.org/10.1016/j.indmarman.2007.06.001

المؤلفون: Bernard Cova, Robert Salle

المصدر: Industrial Marketing Management. 36:138-146

مصطلحات موضوعية: Marketing, Public Sector Marketing, Marketing management, Digital marketing, business.industry, Business, Marketing research, Marketing strategy, Relationship marketing, Marketing mix, Marketing science

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a8e0f4161bb515e7c8d649adbf8a9350
https://doi.org/10.1016/j.indmarman.2006.04.008

المؤلفون: Robert Salle, Bernard Cova

المصدر: International Journal of Project Management. 23:354-359

مصطلحات موضوعية: Engineering, OPM3, Work breakdown structure, business.industry, Project charter, Project planning, Management of Technology and Innovation, Business and International Management, Project management, Extreme project management, Marketing, business, Project management 2.0, Project management triangle

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::71bfcdd82ff48a46c1acf512fb2e57af
https://doi.org/10.1016/j.ijproman.2005.01.006