المؤلفون: Ruyter, Ko de, Isobel Keeling, Debbie, Ngo, Liem Viet

المصدر: In Australasian Marketing Journal (AMJ) August 2018 26(3):199-203

المؤلفون: Ordenes, Francisco Villarroel, Grewal, Dhruv, Ludwig, Stephan, Ruyter, Ko De, Mahr, Dominik, Wetzels, Martin

المصدر: Journal of Consumer Research; Feb2019, Vol. 45 Issue 5, p988-1012, 25p, 2 Color Photographs, 1 Diagram, 9 Charts

مصطلحات موضوعية: SOCIAL media, CONSUMER behavior, SPEECH act theory (Communication), TEXT mining, MARKETING strategy, INTERNET marketing, ONLINE social networks

المؤلفون: Warrington, Patricia T, Gangstad, Elizabeth, Feinberg, Richard, Ruyter, Ko de

المصدر: Electronic Commerce: Concepts, Methodologies, Tools, and Applications. 2008, v. 4, p1902-1914.

المؤلفون: VAN LAER, TOM, RUYTER, KO DE, VISCONTI, LUCA M., WETZELS, MARTIN

المصدر: Journal of Consumer Research; Feb2014, Vol. 40 Issue 5, p797-817, 21p, 1 Black and White Photograph, 1 Diagram, 2 Charts

مصطلحات موضوعية: NARRATIVES, NARRATION, CONSUMER attitudes, CONSUMER behavior research, PSYCHOLOGY, STORYTELLING

المؤلفون: Jong, Ad de, Ruyter, Ko de, Lemmink, Jos

المصدر: Journal of Marketing; Apr2004, Vol. 68 Issue 2, p18-35, 18p, 1 Diagram, 7 Charts

مصطلحات موضوعية: SELF-directed work teams, EMPLOYEE participation in management, EMPLOYEE empowerment, TEAMS in the workplace, BUSINESS planning, ORGANIZATIONAL behavior research, PSYCHOLOGY

المؤلفون: Bloemer, Josée, Ruyter, Ko De

المصدر: Journal of Marketing Management; May99, Vol. 15 Issue 4, p315-330, 16p

مصطلحات موضوعية: LOYALTY, SATISFACTION, EMOTIONS, CUSTOMER loyalty, CUSTOMER satisfaction, MARKETING, BRAND choice, CONSUMER behavior, CUSTOMER relations, CUSTOMER orientation

المؤلفون: Wiertz Caroline, Ruyter Ko de, Streukens Sandra

مصطلحات موضوعية: marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_______645::cf2b1b963dace3a23783eba2e9397792
http://digitalarchive.maastrichtuniversity.nl/fedora/objects/guid:945554f4-93f7-4f17-a709-4b692b8bf741/datastreams/ASSET1/content

المؤلفون: Wiertz Caroline, Ruyter Ko de, Streukens Sandra

مصطلحات موضوعية: marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_______645::544a87121355ccabfcee12f3fee9317b
http://digitalarchive.maastrichtuniversity.nl/fedora/objects/guid:e2ee004a-bb74-493c-a0c4-5e408c283ffb/datastreams/ASSET1/content

المؤلفون: Ruyter Ko de, Wetzels Martin

مصطلحات موضوعية: marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_______645::a3f3e9485038171feced66a1f17da766
http://digitalarchive.maastrichtuniversity.nl/fedora/objects/guid:c74bd682-de89-4f28-807c-042d8a2ab29b/datastreams/ASSET1/content

المؤلفون: Pauwels, Pieter, Ruyter, Ko de

نوع المادة: eBook.

الموضوعات: Service industries--Marketing, Export marketing, gtt--Internationale marketing, gtt--Dienstensector, gtt--Commerciële dienstverlening