يعرض 1 - 10 نتائج من 336 نتيجة بحث عن '"SPORTS advertising"', وقت الاستعلام: 0.82s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts.

    المؤلفون: Herold, Elisa, Breuer, Christoph

    المصدر: Journal of Sport Management; Jul2023, Vol. 37 Issue 4, p290-301, 12p, 5 Charts

    مصطلحات موضوعية: TELEVISED sports, TELEVISION viewers, SPORTS advertising, EYE tracking, GAMES

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  2. 2
    دورية أكاديمية
    Investigating the cognitive process of attention while watching sports advertisements in interested and non-interested people using Electroencephalogram technology.

    المؤلفون: Aminiroshan, Zahra, Gholamian, Javad, Mahmoudi, Ahmad, Pirjamadi, Sahar

    المصدر: Interdisciplinary Journal of Management Studies; Apr2024, Vol. 17 Issue 2, p393-408, 16p

    مصطلحات موضوعية: ELECTROENCEPHALOGRAPHY, SPORTS advertising, COGNITIVE ability, BRAIN waves, ACQUISITION of data

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  3. 3
    دورية أكاديمية
    EVOLUTION OF COMMERCIALS FEATURING PARA ATHLETES: FROM FRIEND NEXT DOOR TO EQUAL SPORTS STARS.

    المؤلفون: MACKOVÁ, Veronika, TURKOVÁ, Kateřina, NĚMCOVÁTEJKALOVÁ, Alice

    المصدر: Communication Today; Apr2024, Vol. 15 Issue 1, p32-48, 17p

    مصطلحات موضوعية: PARALYMPICS, SPORTS advertising, ATHLETES with disabilities, SOCIAL media, CYBORGS

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  4. 4
    دورية أكاديمية
    If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers' Ad Clicks.

    المؤلفون: Stewart, Kristin, Dalakas, Vassilis, Eells, Danielle

    المصدر: Journal of Promotion Management; Apr2024, Vol. 30 Issue 3, p416-443, 28p

    مصطلحات موضوعية: TICKETS, INTERNET advertising, SOCIAL media, SPORTS advertising, ADVERTISING effectiveness, ADVERTISING spending, BASEBALL teams, TELEVISION advertising, BASEBALL fans

    الشركة/الكيان: MAJOR League Baseball (Organization)

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  5. 5
    دورية أكاديمية
    Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising.

    المؤلفون: Lee, Minkyo, Read, Glenna L.

    المصدر: Communication & Sport; Apr2024, Vol. 12 Issue 2, p298-326, 29p

    مصطلحات موضوعية: ADVERTISING effectiveness, MARKETING, SPORTS advertising, COMMUNICATION in sports, COMMUNICATION in marketing, SPORTS participation

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  6. 6
    دورية أكاديمية
    SPORTS BETTING AND ADVERTISING: A STUDY OF THEIR INFLUENCE ON YOUNG SPANIARDS.

    المؤلفون: GONZÁLEZ-OÑATE, CRISTINA, FANJUL-PEYRÓ, CARLOS, GAUTIER COMES, CHRISTIAN DANIEL

    المصدر: Visual Review; 2024, Vol. 16 Issue 2, p81-94, 12p

    مصطلحات موضوعية: SPORTS advertising, SPORTS betting, SPANIARDS, DIGITAL television, BRANDING (Marketing), DIGITAL media

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  7. 7
    دورية أكاديمية
    Promoting Sports and Wellness with Social Media Advertising – An Analysis of Different Marketing Channels.

    المؤلفون: Zimmermann, Sina, Dauter, Johannes, Gewald, Heiko

    المصدر: Procedia Computer Science; 2024, Vol. 231, p311-316, 6p

    مصطلحات موضوعية: MARKETING channels, SPORTS advertising, SOCIAL media, SEDENTARY behavior, MARKETING research, ADVERTISING

    مصطلحات جغرافية: GERMANY

    الشركة/الكيان: META Platforms Inc.

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  8. 8
    دورية أكاديمية
    The Effect of Loyalty and Trust on Word-of-Mouth Advertising in Sports: A Meta-Analysis.

    Alternate Title: وفاداری، اعتماد و تبلیغات دهان به دهان در ورزش: متاآنالی (Persian)

    المؤلفون: Chiti, Nasim, Andam, Reza, Rajabi, Mojtaba

    المصدر: Sports Business Journal; Winter2024, Vol. 4 Issue 1, p31-47, 17p

    مصطلحات موضوعية: SPORTS advertising, TRUST, WORD of mouth advertising, LOYALTY, RANDOM effects model, CUSTOMER loyalty

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  9. 9
    دورية أكاديمية
    Representación de las mujeres en la publicidad televisiva emitida durante la Copa Mundial Femenina de la FIFA (Francia 2019). Análisis de roles y estereotipos. (Spanish)

    Alternate Title: Representation of women in television advertising during the FIFA Women's World Cup (France 2019). Analysis of roles and stereotypes. (English)

    المؤلفون: Monserrat-Gauchi, Juan, Segarra-Saavedra, Jesús, Penalva-Cerdá, Sergio

    المصدر: Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación; 2024, Vol. 51, p700-711, 12p

    مصطلحات موضوعية: TELEVISED sports, WOMEN'S sports, TELEVISION advertising, WOMEN'S soccer, SPORTS competitions, SPORTS advertising, SPORTS television programs

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  10. 10
    دورية أكاديمية
    Betting on Addiction Money: Can Sports Betting Advertising be Restricted on Broadcast Media in an Age of Heightened Commercial Speech Protection?

    المؤلفون: Conrad, Mark

    المصدر: Harvard Journal of Sports & Entertainment Law; Winter2024, Vol. 15 Issue 1, p127-186, 60p

    مصطلحات موضوعية: SPORTS advertising, SPORTS betting, COMPULSIVE gambling, GAMBLING laws, WAGERS, COMMUNICATION laws, GAMBLING, FALSE advertising

    الشركة/الكيان: NATIONAL Collegiate Athletic Association, UNITED States. Federal Communications Commission

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