المؤلفون: Sahli Afef

المصدر: International Review of Management and Marketing, Vol 14, Iss 1 (2024)

مصطلحات موضوعية: Influencer Marketing, Authenticity, Influencers, Brands, Buying Behavior, Management. Industrial management, HD28-70, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://www.econjournals.com/index.php/irmm/article/view/15446; https://doaj.org/toc/2146-4405

URL الوصول: https://doaj.org/article/e7d3ec7ffd82476998bcdad7128b2316

المؤلفون: Sahli, Afef

المصدر: Journal of International Social Research; Dec2023, Vol. 16 Issue 107, p1-21, 21p

مصطلحات موضوعية: AUTHENTICITY (Philosophy), INFLUENCER marketing, MARKETING strategy, WORD-of-mouth communication, TREND setters

المؤلفون: Sahli Afef, Mezghenni Ramla

مصطلحات موضوعية: browsing behavior, quantitative study, consequences, structural equations, Tunisians

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a42cafed17dc7f778e2e3832417bf6f3