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المصدر: Journal of Business Research. 131:121-139
مصطلحات موضوعية: Marketing, Sales management, Content marketing, business.industry, Supply chain, 05 social sciences, Word of mouth, Context (language use), Business to business, Brand management, Business-to-business, Social media, B2B branding, Industrial marketing, Content analysis, 0502 economics and business, 050211 marketing, Innovation, business, 050203 business & management
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المؤلفون: Shagun Sarraf, P. Vigneswara Ilavarsana, Agam Gupta, Arpan Kumar Kar
المصدر: Lecture Notes in Computer Science ISBN: 9783031153419
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ecfc09220f1b2d3b92d9246c5328f807
https://doi.org/10.1007/978-3-031-15342-6_35 -
3دورية أكاديمية
المؤلفون: Sarraf, Shagun
المساهمون: Kushwaha, Amit Kumar (VerfasserIn); Kar, Arpan Kumar (VerfasserIn); Dwivedi, Yogesh Kumar (VerfasserIn); Giannakis, Mihalis (VerfasserIn)
المصدر: International journal of production economics : Amsterdam [u.a.], vol 267, pg. 1-15. 01/2024
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4دورية أكاديمية
المؤلفون: Tiwary, Nishant Kumar
المساهمون: Kumar, Rishi Kant (VerfasserIn); Sarraf, Shagun (VerfasserIn); Kumar, Prashant (VerfasserIn); Rana, Nripendra P. (VerfasserIn)
المصدر: Journal of business research : New York, NY, vol 131, pg. 121-139. 07/2021