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1دورية أكاديمية
المؤلفون: Suyoung Moon, Shijin Yoo
المصدر: Asia Marketing Journal, Vol 24, Iss 2, Pp 62-77 (2022)
مصطلحات موضوعية: seeded marketing, viral marketing, social media, instagram, user engagement, Business, HF5001-6182
وصف الملف: electronic resource
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2دورية أكاديمية
المؤلفون: Dae-Yun Park, Shijin Yoo
المصدر: Asia Marketing Journal, Vol 20, Iss 4, Pp 21-47 (2019)
مصطلحات موضوعية: loyalty program, customer equity, customer acquisition, customer retention, cross-selling, partnership, Business, HF5001-6182
وصف الملف: electronic resource
Relation: https://amj.kma.re.kr/journal/vol20/iss4/2/; https://doaj.org/toc/1598-7868; https://doaj.org/toc/2765-6500
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3دورية أكاديمية
المؤلفون: Shijin Yoo, Myung Soo Kang, Minjeong Kim
المصدر: Asia Marketing Journal, Vol 20, Iss 4, Pp 1-19 (2019)
مصطلحات موضوعية: beer industry, craft beer, consumer trend, product differentiation, brand communication, Business, HF5001-6182
وصف الملف: electronic resource
Relation: https://amj.kma.re.kr/journal/vol20/iss4/1/; https://doaj.org/toc/1598-7868; https://doaj.org/toc/2765-6500
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4دورية أكاديمية
المؤلفون: Eun Young Lee, Shijin Yoo, Dong Wook Lee
المصدر: Asia Marketing Journal, Vol 18, Iss 4, Pp 51-76 (2017)
مصطلحات موضوعية: customer satisfaction, distribution of customer satisfaction, variance of customer satisfaction, firm performance, firm value, Business, HF5001-6182
وصف الملف: electronic resource
Relation: https://amj.kma.re.kr/journal/vol18/iss4/3/; https://doaj.org/toc/1598-7868; https://doaj.org/toc/2765-6500
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5دورية أكاديمية
المؤلفون: Tae Ho Song, Shijin Yoo, Janghyuk Lee
المصدر: Asia Marketing Journal, Vol 18, Iss 3, Pp 1-18 (2016)
مصطلحات موضوعية: word of mouth, service lifecycle, motion picture industry, vector auto-regression model, Business, HF5001-6182
وصف الملف: electronic resource
Relation: https://amj.kma.re.kr/journal/vol18/iss3/1/; https://doaj.org/toc/1598-7868; https://doaj.org/toc/2765-6500
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6مؤتمر
المؤلفون: Hyunhee Woo, Shijin Yoo
المصدر: AMA Summer Academic Conference Proceedings; 2024, Vol. 35, p443-446, 4p
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7
المؤلفون: Minyoung Noh, Jimi Park, Shijin Yoo
المصدر: Managerial Finance. 49:443-469
مصطلحات موضوعية: Business, Management and Accounting (miscellaneous), Finance
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8دورية أكاديمية
المؤلفون: Jimi Park, Shijin Yoo
المصدر: Management Decision, 2016, Vol. 54, Issue 3, pp. 683-699.
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9
المؤلفون: Kate Jeonghee Byun, Jimi Park, Shijin Yoo, Minhee Cho
المصدر: Journal of Retailing and Consumer Services. 74:103411
مصطلحات موضوعية: Marketing
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10دورية أكاديمية
المؤلفون: Seung Min Lee, Sang Yong Kim, Shijin Yoo, Tae Ho Song
المصدر: Palgrave Macmillan, Asian Business & Management. 20(3):339-369