المؤلفون: Sourjo Mukherjee, Giuseppe Musarra, Sourindra Banerjee

المصدر: Industrial Marketing Management. 112:40-50

مصطلحات موضوعية: Marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::f6a4d810d254cff7c8e210c3f66e515d
https://doi.org/10.1016/j.indmarman.2023.04.014

المؤلفون: Subhadeep Datta, Sourjo Mukherjee

المصدر: Journal of Business Research. 151:257-268

مصطلحات موضوعية: Marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::1108c06ea7c3412d408f02b23cec66ca
https://doi.org/10.1016/j.jbusres.2022.07.009

المؤلفون: Kasthuri Jayarajah, Sourjo Mukherjee, Reetika Gupta

المساهمون: Audencia Business School, Audencia Recherche

المصدر: Journal of Business Research
Journal of Business Research, Elsevier, 2021, 127, pp.216-227. ⟨10.1016/j.jbusres.2021.01.030⟩

مصطلحات موضوعية: Marketing, Location data, Measure (data warehouse), Group (mathematics), media_common.quotation_subject, 05 social sciences, Social environment, 050109 social psychology, Group cohesiveness, Promotion (rank), 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, 0501 psychology and cognitive sciences, Metric (unit), Psychology, Social psychology, Location tracking, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e2023f39175eedc6bbe12831c738fdc9
https://hal.archives-ouvertes.fr/hal-03128025

المؤلفون: Niek Althuizen, Sourjo Mukherjee

المساهمون: Audencia Recherche, Audencia Business School

المصدر: International Journal of Research in Marketing
International Journal of Research in Marketing, Elsevier, 2020, 37 (4), pp.772-788. ⟨10.1016/j.ijresmar.2020.02.008⟩

مصطلحات موضوعية: Marketing, media_common.quotation_subject, 0502 economics and business, 05 social sciences, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Advertising, Psychology, Morality, Practical implications, 050203 business & management, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ac5676663fefab49b4a9be53dff79c9
https://hal.archives-ouvertes.fr/hal-03095886

المؤلفون: Sourjo Mukherjee, Tanuj Goyal, Anshuman Khare, Arpita Khare

المصدر: Journal of International Consumer Marketing. 28:28-41

مصطلحات موضوعية: Marketing, Service (business), Information availability, 05 social sciences, Advertising, Research findings, Customer support, Management Information Systems, Product (business), Financial transaction, 0502 economics and business, Customer service, 050211 marketing, Business, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::aeb73c7a586d09bf97a6f2df7739dd56
https://doi.org/10.1080/08961530.2015.1072075

المؤلفون: Reetika Gupta, Sourjo Mukherjee, Kasthuri Jayarajah

المصدر: HAL, Post-Print.

الإتاحة: https://ideas.repec.org/p/hal/journl/hal-03128025.html

المؤلفون: Sourjo Mukherjee, Niek Althuizen

المصدر: HAL, Post-Print.

الإتاحة: https://ideas.repec.org/p/hal/journl/hal-03095886.html

المؤلفون: Talebi, Arash

المساهمون: Mukherjee, Sourjo (VerfasserIn); Das, Gopal (VerfasserIn)

المصدر: Psychology & marketing : New York, NY, vol 41, issue 6, pg. 1346-1362. 06/2024

المؤلفون: Datta, Subhadeep

المساهمون: Mukherjee, Sourjo (VerfasserIn)

المصدر: Journal of family business management : Bingley, vol 14, issue 1, pg. 28-44. 2024

المؤلفون: Mookherjee, Satadruta

المساهمون: Mohanty, Smaraki (VerfasserIn); Mukherjee, Sourjo (VerfasserIn)

المصدر: Journal of consumer behaviour : Chichester, vol 22, issue 6, pg. 1330-1347. 11/2023