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1
المؤلفون: Taylor Jing Wen, Ching-Hua Chuan, Wanhsiu Sunny Tsai, Jing Yang
المصدر: Journal of Interactive Marketing. 57:421-441
مصطلحات موضوعية: Marketing, Business and International Management
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2
المؤلفون: Taylor Jing Wen, Wan-Hsiu Sunny Tsai, Ching-Hua Chuan, Jing Yang
المصدر: Journal of Current Issues & Research in Advertising. 43:200-218
مصطلحات موضوعية: Marketing, Congruence (geometry), Contextual effects, Decision tree, Advertising, Psychology
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3
المؤلفون: Linwan Wu, Li Ke, Taylor Jing Wen, Naa Amponsah Dodoo
المصدر: International Journal of Advertising. 41:685-702
مصطلحات موضوعية: Marketing, Topic model, business.industry, Communication, media_common.quotation_subject, 05 social sciences, Big data, Sentiment analysis, 050801 communication & media studies, Advertising, GeneralLiterature_MISCELLANEOUS, ComputingMethodologies_PATTERNRECOGNITION, 0508 media and communications, Perception, 0502 economics and business, 050211 marketing, Artificial intelligence, business, Psychology, media_common
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4
المؤلفون: Jo-Yun Li, Baobao Song, Taylor Jing Wen
المصدر: Corporate Communications: An International Journal. 26:622-635
مصطلحات موضوعية: Organizational Behavior and Human Resource Management, business.industry, 05 social sciences, 050801 communication & media studies, Situational crisis communication theory, Context (language use), Crisis response, Public relations, Adversarial system, 0508 media and communications, Political science, 0502 economics and business, Industrial relations, Segmentation, Situational ethics, business, Stakeholder theory, 050203 business & management, Crisis communication
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5
المؤلفون: Taylor Jing Wen, Weiting Tao, Baobao Song
المصدر: Journal of Consumer Behaviour. 20:1388-1402
مصطلحات موضوعية: Persuasion, Social Psychology, media_common.quotation_subject, Perspective (graphical), Marketing, Psychology, Applied Psychology, media_common
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6
المؤلفون: Robert McKeever, Taylor Jing Wen, Jo-Yun Li, Joon Kyoung Kim
المصدر: Journal of Health Communication. 26:215-224
مصطلحات موضوعية: Adult, Male, Parents, Health Knowledge, Attitudes, Practice, medicine.medical_specialty, Health (social science), Decision Making, Emotions, 050801 communication & media studies, Context (language use), Intention, Library and Information Sciences, Conflict, Psychological, 03 medical and health sciences, 0508 media and communications, Surveys and Questionnaires, medicine, Humans, Child, 030505 public health, Consumer Health Information, business.industry, Communication, Public health, Vaccination, 05 social sciences, Uncertainty, Public Health, Environmental and Occupational Health, Theory of planned behavior, Patient Acceptance of Health Care, Public relations, Female, Health information, Psychological Theory, 0305 other medical science, business, Psychology
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7
المؤلفون: Linwan Wu, Taylor Jing Wen
المصدر: Journal of Advertising Research. 61:133-146
مصطلحات موضوعية: Marketing, Communication, media_common.quotation_subject, 05 social sciences, Perspective (graphical), Advertising, GeneralLiterature_MISCELLANEOUS, Rule of thumb, ComputingMethodologies_PATTERNRECOGNITION, Trustworthiness, Feeling, 0502 economics and business, 050211 marketing, Psychology, 050203 business & management, Objectivity (philosophy), media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::b0fde28c7d3ef63cc8f6cc99d8dfaf92
https://doi.org/10.2501/jar-2021-004 -
8
المؤلفون: Taylor Jing Wen
المصدر: Journal of Marketing Communications. 27:651-669
مصطلحات موضوعية: Marketing, Mood, 0502 economics and business, 05 social sciences, Perspective (graphical), 050211 marketing, Business and International Management, DUAL (cognitive architecture), Psychology, Social psychology, ComputingMilieux_MISCELLANEOUS, 050203 business & management
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9
المؤلفون: Linwan Wu, Taylor Jing Wen
المصدر: Journal of Promotion Management. 25:1009-1027
مصطلحات موضوعية: Marketing, 0502 economics and business, 05 social sciences, Comparative advertising, 050211 marketing, Advertising, Valence (psychology), Psychology, 050203 business & management
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10
المؤلفون: Linwan Wu, Eunice Kim, Naa Amponsah Dodoo, Taylor Jing Wen
المصدر: International Journal of Advertising. 39:74-93
مصطلحات موضوعية: Marketing, Persuasion, Communication, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, InformationSystems_MODELSANDPRINCIPLES, 0508 media and communications, 0502 economics and business, 050211 marketing, InformationSystems_MISCELLANEOUS, Psychology, Native advertising, Cognitive load, Cognitive psychology, media_common