-
1
المؤلفون: Brooke Reavey, Boryana V. Dimitrova, Trina Larsen Andras
المصدر: Journal of Inter-Organizational Relationships. 28:19-34
-
2
المؤلفون: Saejoon Kim, Trina Larsen Andras, Ahmet H. Kirca, Pravin Nath
المصدر: Journal of Retailing. 95:30-46
مصطلحات موضوعية: Marketing, Longitudinal sample, Standardization, business.industry, E-commerce, Global diversity, ComputingMilieux_GENERAL, ComputerApplications_GENERAL, Banner, Profitability index, business, Adaptation (computer science), Emerging markets
-
3
المؤلفون: Boryana V. Dimitrova, Trina Larsen Andras, Brent Smith
المصدر: Journal of Marketing Channels. 26:60-71
مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Marketing channel, Appropriation, 0502 economics and business, Co-creation, 050211 marketing, Brand equity, Internet of Things, business, Telecommunications, 050203 business & management, Communication channel
-
4
المصدر: Journal of Marketing Channels. 25:1-21
مصطلحات موضوعية: Marketing, Core (game theory), Internationalization, 0502 economics and business, 05 social sciences, 050211 marketing, Business, 050203 business & management, Industrial organization
-
5
المؤلفون: Trina Larsen Andras, Hyokjin Kwak, Marina Puzakova, Brooke Reavey
المصدر: International Journal of Advertising. 37:440-462
مصطلحات موضوعية: Marketing, Print advertising, Communication, media_common.quotation_subject, 05 social sciences, Advertising, Cognition, Affect (psychology), 050105 experimental psychology, Positive direction, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Assertiveness, Psychology, media_common
-
6
المؤلفون: Boryana V. Dimitrova, Trina Larsen Andras, Bert Rosenbloom
المصدر: International Marketing Review. 33:894-920
مصطلحات موضوعية: Marketing, Structure (mathematical logic), Value (ethics), media_common.quotation_subject, 05 social sciences, Originality, Order (business), 0502 economics and business, Cultural values, 050211 marketing, World Values Survey, Business, Business and International Management, 050203 business & management, Anecdotal evidence, media_common, Panel data
-
7
المؤلفون: Trina Larsen Andras, Boryana V. Dimitrova, Bert Rosenbloom
المصدر: Journal of Marketing Channels. 22:265-278
مصطلحات موضوعية: Marketing, Structure (mathematical logic), Business, Foreign direct investment, Affect (psychology), Communication channel, Panel data
-
8
المؤلفون: Trina Larsen Andras, Boryana V. Dimitrova, Bert Rosenbloom
المصدر: Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
مصطلحات موضوعية: ComputingMilieux_GENERAL, Internationalization, Commerce, Order (exchange), business.industry, Still face, Market potential, Marketing channel, Business, Customer relationship management, Marketing, Consumer behaviour, Foreign market
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::57d61c770cc537d446767fd1aa6ef23e
https://doi.org/10.1007/978-3-319-45596-9_156 -
9
المؤلفون: Trina Larsen Andras, Boryana V. Dimitrova, Bert Rosenbloom
المصدر: The International Review of Retail, Distribution and Consumer Research. 24:243-277
مصطلحات موضوعية: Marketing, Economics and Econometrics, Host country, Geographical distance, Cultural distance, Geographic regions, Business, Business and International Management, Affect (psychology)
-
10
المؤلفون: Yanliu Huang, Trina Larsen Andras, Brooke Reavey
المصدر: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
مصطلحات موضوعية: Gender effect, Advertising, Narrative, Product (category theory), Psychology, Social psychology, Preference
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::701e40692cce40f0e744055924b991a9
https://doi.org/10.1007/978-3-319-11815-4_237