المؤلفون: Tser-Yieth Chen, Hsueh-Ling Wu, Jiun-Hua Yun

المصدر: Asia Marketing Journal, Vol 26, Iss 2, Pp 77-89 (2024)

مصطلحات موضوعية: persuasion effect, image appeal, social presence, call-to-action, electronic word-of-mouth, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://amj.kma.re.kr/journal/vol26/iss2/2/; https://doaj.org/toc/1598-7868; https://doaj.org/toc/2765-6500

URL الوصول: https://doaj.org/article/0349392dba80420e90f56dd0e32640f2

Alternate Title: 調查即時性與心流狀態對直播的 購買意願之影響. (Chinese)

المؤلفون: Tser-Yieth Chen, Pei-Fang Li, Yu-Lin Yang

المصدر: Commerce & Management Quarterly; Mar2024, Vol. 25 Issue 1, p99-128, 30p

مصطلحات موضوعية: STREAMING video & television, FLOW theory (Psychology), SOCIAL values, STRUCTURAL equation modeling, INTENTION

مصطلحات جغرافية: FUJIAN Sheng (China), TAIWAN

المؤلفون: Tser-Yieth Chen Tser-Yieth Chen, Tsai-Lien Yeh Tser-Yieth Chen, Hsueh-Ling Wu Tsai-Lien Yeh

المصدر: 企業管理學報. 47:039-061

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::c4c0be8d40886de51e4e49d045b62a50
https://doi.org/10.53106/102596272022120474003

المؤلفون: Tser-Yieth Chen Tser-Yieth Chen, Hsueh-Ling Wu Tser-Yieth Chen, Chen-Yi Chi Hsueh-Ling Wu

المصدر: 陽明交大管理學報. 42:125-156

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::891d4c1ff768f2159ff8f99f636fad57
https://doi.org/10.53106/102873102022124202004

المؤلفون: Tser-Yieth Chen, Tsai-Lien Yeh, Ya-Wen Huang

المصدر: The Service Industries Journal. :1-28

مصطلحات موضوعية: Management of Technology and Innovation, Strategy and Management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7d871ba90ed8b92c7fc291a45bbf1345
https://doi.org/10.1080/02642069.2023.2209514

المؤلفون: Tsai Lien Yeh, Tser Yieth Chen

المصدر: Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 40:67-82

مصطلحات موضوعية: Marketing, Public Administration, Management of Technology and Innovation, Business and International Management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::e7f0dbcf2fa4f0933c78bce88b639cf3
https://doi.org/10.1002/cjas.1663

المؤلفون: Tser Yieth Chen, Hsueh-Ling Wu, Zhi-Cheng Tai

المصدر: Asia Pacific Journal of Marketing and Logistics.

مصطلحات موضوعية: General Medicine

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::0278f030ef9a812ae45d032212d4ad49
https://doi.org/10.1108/apjml-08-2022-0653

المؤلفون: Tser Yieth Chen, Tsai Lien Yeh, Hsueh Ling Wu, Ssu Deng

المصدر: Asia Pacific Journal of Marketing and Logistics. 35:149-173

مصطلحات موضوعية: General Medicine

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2dae93b36607fd57c51c0716db0081c2
https://doi.org/10.1108/apjml-04-2021-0270

المؤلفون: Bo Heng Chen, Tser Yieth Chen, Hsueh Ling Wu

المصدر: Journal of Business & Industrial Marketing. 37:447-460

مصطلحات موضوعية: Marketing, Field (Bourdieu), media_common.quotation_subject, 05 social sciences, Perspective (graphical), Novelty, Affect (psychology), Product (business), Perception, 0502 economics and business, Corporate social responsibility, 050211 marketing, Business, Business and International Management, 050203 business & management, media_common, Social enterprise

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::789ac02a5ce0b9c05a266be27f94506a
https://doi.org/10.1108/jbim-08-2020-0381

المؤلفون: Fang Yu Lee, Tsai Lien Yeh, Tser Yieth Chen

المصدر: Journal of Research in Interactive Marketing. 15:483-501

مصطلحات موضوعية: Marketing, Mediation (Marxist theory and media studies), business.industry, 05 social sciences, Parasocial interaction, Advertising, Impulse purchase, Purchasing, Market segmentation, 0502 economics and business, Attachment theory, 050211 marketing, Social media, The Internet, business, Psychology, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5cd95e8647f4231a0a99d287be8bba36
https://doi.org/10.1108/jrim-09-2020-0183