المؤلفون: Loudermilk, Margaret, Sheu, Gloria, Taragin, Charles

المصدر: Working Papers: U.S. Federal Reserve Board's Finance & Economic Discussion Series; Apr2023, p1-44, 44p

مصطلحات موضوعية: COLLECTIVE bargaining, VERTICAL marketing, MERGERS & acquisitions, CONSUMER attitudes, NUMERICAL analysis

المؤلفون: Schlegelmilch, Bodo B.^Aff2

المساهمون: Schlegelmilch, Bodo B.^Aff1

المصدر: Global Marketing Strategy : An Executive Digest. :225-252

المؤلفون: LI, HONGSHUANG (ALICE), KANNAN, P. K.

المصدر: Journal of Marketing Research (JMR); Feb2014, Vol. 51 Issue 1, p40-56, 17p, 1 Diagram, 10 Charts

مصطلحات موضوعية: INTERNET searching, MARKETING channels, INTERNET marketing, STATISTICAL correlation, ELECTRONIC commerce, VERTICAL marketing, GRAY market

المؤلفون: Blois, Keith, Hopkinson, Gillian C.

المصدر: Journal of Marketing Management; Jul2013, Vol. 29 Issue 9-10, p1143-1162, 20p, 2 Charts

مصطلحات موضوعية: MARKETING channels, DISTRIBUTORS (Commerce), PHYSICAL distribution of goods, ORGANIZATIONAL behavior, VERTICAL marketing, MARKETING management

المؤلفون: ALÉ-CHILET, JORGE, ATAL, JUAN PABLO

المصدر: AEA Papers & Proceedings; May2020, Vol. 110, p579-583, 5p

مصطلحات موضوعية: ANTITRUST investigations, ANTITRUST violations, VERTICAL marketing, INSURANCE companies, OUT of pocket medical costs, CONSUMERS' surplus, MEDICAL care

مصطلحات جغرافية: CHILE

المؤلفون: Samaha, Stephen A, Palmatier, Robert W, Dant, Rajiv P

المصدر: Journal of Marketing; May2011, Vol. 75 Issue 3, p99-117, 19p, 3 Diagrams, 4 Charts, 1 Graph

مصطلحات موضوعية: MARKETING channels, BUSINESS logistics, VERTICAL marketing, DISTRIBUTORS (Commerce), MARKETING management, CONTRACT management

المؤلفون: Medway, Dominic, Warnaby, Gary, Dharni, Sheetal

المصدر: Journal of Marketing Management; Feb2011, Vol. 27 Issue 1-2, p124-142, 19p, 1 Diagram

مصطلحات موضوعية: DEMARKETING, TARGET marketing, MARKET segmentation, MARKETING strategy, VERTICAL marketing, MARKETING management

المؤلفون: Viswanathan, Siva, Kuruzovich, Jason, Gosain, Sanjay, Agarwal, Ritu

المصدر: Journal of Marketing; Jul2007, Vol. 71 Issue 3, p89-107, 19p, 6 Charts, 2 Graphs

مصطلحات موضوعية: PRICE discrimination, MARKET segmentation, AUTOMOBILE dealers, ONLINE information services industry, VERTICAL marketing, INFOMEDIARIES, INTERNET sales, CONSUMER information services

المؤلفون: Chu, Junhong, Chintagunta, Pradeep K, Vilcassim, Naufel J

المصدر: Journal of Marketing Research (JMR); Feb2007, Vol. 44 Issue 1, p29-41, 13p, 11 Charts

مصطلحات موضوعية: MARKETING channels, DISTRIBUTORS (Commerce), VERTICAL marketing, GRAY market, RETAIL industry, MARKETING strategy

المؤلفون: Sa Vinhas, Alberto, Anderson, Erin

المصدر: Journal of Marketing Research (JMR); Nov2005, Vol. 42 Issue 4, p507-515, 9p, 2 Charts

مصطلحات موضوعية: BUSINESS-to-business transactions, MARKETING channels, DIRECT marketing, VERTICAL integration, MARKET segmentation, PRODUCT management, MARKETING strategy, DISTRIBUTORS (Commerce), SUPPLIERS, ECONOMIC competition, MULTI-channel integration, VERTICAL marketing