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المؤلفون: Vandana Pareek, Manish Kumar Yadav, Neeraj Singh
المصدر: Journal of Global Entrepreneurship Research. 12:71-81
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المؤلفون: Tina Harrison, Vandana Pareek, Abhishek Srivastav, Tim King
المصدر: Enlightened Marketing in Challenging Times ISBN: 9783030425449
مصطلحات موضوعية: Financial innovation, T1, business.industry, HF5415, HG, FinTech, Product (business), Digital strategy, Disruptive innovation, Customer satisfaction, Marketing, business, Financial services, Agile software development
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::edfae5b41b4eee3b24a745d88ed84879
https://kar.kent.ac.uk/91618/1/Pareek_et_al-2020-Enlightened_Marketing_in_Challenging_Times,_Proceedings_of_the_2019_AMS_World....pdf -
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المؤلفون: Tina Harrison, Vandana Pareek
المصدر: Pareek, V & Harrison, T 2020, ' SERVBID : The development of a B2C service brand identity scale ', Journal of Services Marketing . https://doi.org/10.1108/JSM-05-2019-0195
مصطلحات موضوعية: Research design, Service (systems architecture), Knowledge management, Scale (ratio), Scale development, Brand Identity, Services Branding, Brand Loyalty, Brand Trust, Identity (social science), brand identity, Brand loyalty, surveys, 0502 economics and business, service processes, brand trust, Marketing, servicescape, business.industry, 05 social sciences, scale development, Test (assessment), 050211 marketing, services branding, business, Psychology, service strategy, Servicescape, 050203 business & management, qualitative research, Qualitative research, brand loyalty, quantitative research
وصف الملف: application/pdf; PDF
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المؤلفون: Manish Yadav, Vandana Pareek, Alok Kumar Rai
المصدر: Adhyayan: A Journal of Management Sciences. 1
مصطلحات موضوعية: Customer retention, Psychiatry and Mental health, media_common.quotation_subject, Customer satisfaction, Quality (business), Job satisfaction, Asset (economics), Business, Small and medium-sized enterprises, Marketing, Human capital, Competitive advantage, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::249809438fe071b980af0ae9ff772b56
https://doi.org/10.21567/adhyayan.v1i2.10226 -
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المؤلفون: Vandana Pareek, Tina Harrison
المصدر: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
مصطلحات موضوعية: Strategist, business.industry, Brand awareness, media_common.quotation_subject, Stakeholder, Identity (social science), Advertising, Brand management, Perception, Sociology, Brand equity, Marketing, business, Construct (philosophy), media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::d0c8c0b305825e964f7e33de5156522c
https://doi.org/10.1007/978-3-319-11815-4_60 -
7مورد إلكتروني
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8دورية أكاديمية
المؤلفون: Pareek, Vandana
المصدر: The IUP journal of bank management : Hyderabad, vol 18, issue 3, pg. 45-70. 08/2019
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9دورية أكاديمية
المؤلفون: Pareek, Vandana
المصدر: The IUP journal of management research : Hyderabad, vol 13, issue 2, pg. 55-73. 04/2014
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