المؤلفون: Dariusz Siemieniako, Hannu Makkonen, Krzysztof Kubacki, Maciej Mitręga, Stefano Bresciani

المصدر: Journal of Business Research. 134:156-170

مصطلحات موضوعية: Marketing, 05 social sciences, Context (language use), Sample (statistics), Company strategy, Product (business), Versatile dynamic capabilities Marketing Innovation International market expansion Transforming countries Asymmetrical power markets, Empirical research, Resource (project management), 0502 economics and business, Survey data collection, 050211 marketing, Business, Dynamic capabilities, 050203 business & management, Industrial organization

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff6cca4c415abdbd9e4f1e6c3c7b8bda
https://doi.org/10.1016/j.jbusres.2021.05.038