المؤلفون: Werner Reinartz

المصدر: Symphonya, Iss 1, Pp 55-65 (2002)

مصطلحات موضوعية: online markets, customizing prices, customization, market segmentation, cost of segmenting, cost of policing, dynamic pricing, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://symphonya.unicusano.it/index.php/sym/article/view/9137; https://doaj.org/toc/1593-0300; https://doaj.org/toc/1593-0319

URL الوصول: https://doaj.org/article/9a1fc830424246cba1f8f79246a28c4e

المؤلفون: Manuel Berkmann, Maik Eisenbeiss, Werner Reinartz, Nico Schauerte

المصدر: Springer, Journal of the Academy of Marketing Science. 52(3):736-761

الإتاحة: https://ideas.repec.org/a/spr/joamsc/v52y2024i3d10.1007_s11747-023-00964-0.html

المؤلفون: Julian R.K. Wichmann, Werner Reinartz, Rajkumar Venkatesan

المصدر: Journal of Creating Value. 8:184-203

مصطلحات موضوعية: Marketing, Business, Management and Accounting (miscellaneous), Business and International Management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::bd50f2bea651fff1e3433146901c05c7
https://doi.org/10.1177/23949643221121887

المؤلفون: Andreas Kaplan, Aric Rindfleisch, Werner Reinartz, Praveen K. Kopalle, Divya Ramachandran, Manish Gangwar

المصدر: International Journal of Research in Marketing. 39:522-540

مصطلحات موضوعية: Marketing, business.industry, Process (engineering), Glocalization, Globe, GeneralLiterature_MISCELLANEOUS, Domain (software engineering), Scholarship, medicine.anatomical_structure, Economic inequality, medicine, Artificial intelligence, business, Set (psychology), Adaptation (computer science)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::bfc7704fa13a6b00617cc040958bceb7
https://doi.org/10.1016/j.ijresmar.2021.11.002

المؤلفون: Werner Reinartz, Maik Eisenbeiss, Thomas P. Scholdra, Julian R. K. Wichmann

المصدر: Journal of Marketing. 86:95-117

مصطلحات موضوعية: Marketing, Private label, National brand, Business cycle, Business, Business and International Management, Affect (psychology), Grocery shopping, Economic change

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::9fbbf1ca42851614bd1f6754f30e6398
https://doi.org/10.1177/00222429211036882

المؤلفون: Simeng Han, Bernd Skiera, Werner Reinartz

المصدر: Journal of Retailing. 97:582-596

مصطلحات موضوعية: Marketing, Measure (data warehouse), Earnings, business.industry, 05 social sciences, Positive correlation, Direct marketing, ComputerApplications_GENERAL, 0502 economics and business, 050211 marketing, Profitability index, The Internet, business, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::df383f49ed3a551cbf7dc1198fff0099
https://doi.org/10.1016/j.jretai.2021.01.001

المؤلفون: Werner Reinartz, Naveen Donthu, Satish Kumar, Debidutta Pattnaik

المصدر: International Journal of Research in Marketing. 38:232-269

مصطلحات موضوعية: Marketing, Retrospective review, 0502 economics and business, 05 social sciences, 050211 marketing, Sociology, Bibliometrics, Citation, Bibliographic coupling, 050203 business & management, Objective assessment

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::89114bdfb108c2c890ce50f96bfcc6cc
https://doi.org/10.1016/j.ijresmar.2020.10.006

المؤلفون: Robert Münster, Thomas Scholdra, Julian Wichmann, Werner Reinartz

المصدر: Forum Dienstleistungsmanagement ISBN: 9783658373450

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6990f9bc00852f31878a1066de8a45f8
https://doi.org/10.1007/978-3-658-37346-7_2

المؤلفون: Werner Reinartz, Julian R. K. Wichmann, Nico Wiegand

المساهمون: Marketing

المصدر: Wichmann, J, Wiegand, N & Reinartz, W J 2022, ' The Platformization of Brands ', Journal of Marketing, vol. 86, no. 1, pp. 109-131 . https://doi.org/10.1177/00222429211054073
Journal of Marketing, 86(1), 109-131. American Marketing Association

مصطلحات موضوعية: Marketing, Amazon rainforest, Building blocks, Aggregate (data warehouse), Digital platforms, Digital transformation, Intermediary, Commerce, Relationship marketing, Product (category theory), Business, Business and International Management, Product brands, Platform assemblage

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cf957d5bb91d406382d8ae230d22b265
https://research.vu.nl/en/publications/2578eb83-91da-4361-b535-759b9b3f268d

المؤلفون: Werner Reinartz, Maren Becker, Norris I. Bruce

المساهمون: Marketing

المصدر: Journal of Marketing Research, 57(2), 236-256. American Marketing Association
Bruce, N I, Becker, M & Reinartz, W 2020, ' Communicating Brands in Television Advertising ', Journal of Marketing Research, vol. 57, no. 2, pp. 236-256 . https://doi.org/10.1177/0022243719892576

مصطلحات موضوعية: Economics and Econometrics, Gross rating point, media_common.quotation_subject, Brand awareness, brand communication, Logo, 01 natural sciences, Dirichlet process mixtures, 010104 statistics & probability, 0502 economics and business, Agency (sociology), 0101 mathematics, Business and International Management, Duration (project management), Function (engineering), sparse Tobit factor model, media_common, Marketing, ad content, ad effectiveness, Salience (language), 05 social sciences, Advertising, Product (business), 050211 marketing, sequential Monte Carlo methods, Psychology, nonparametric factors

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a73c43a8341d6a2bcbcec1ab919f2b2a
http://www.scopus.com/inward/record.url?scp=85083782761&partnerID=8YFLogxK