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المؤلفون: Zeynep Karagür, Kristina Klein, Jan-Michael Becker, Alexander Edeling
المصدر: International Journal of Research in Marketing. 39:313-335
مصطلحات موضوعية: Marketing, Branded content, Trustworthiness, Perception, media_common.quotation_subject, Public policy, Advertising, Business, Transparency (behavior), Influencer marketing, media_common, Skepticism, Media consumption
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2دورية أكاديمية
المؤلفون: Karagür, Zeynep
المساهمون: Becker, Jan-Michael (VerfasserIn); Klein, Kristina (VerfasserIn); Edeling, Alexander (VerfasserIn)
المصدر: International journal of research in marketing : Amsterdam, vol 39, issue 2, pg. 313-335. 06/2022