المؤلفون: Zeynep Karagür, Kristina Klein, Jan-Michael Becker, Alexander Edeling

المصدر: International Journal of Research in Marketing. 39:313-335

مصطلحات موضوعية: Marketing, Branded content, Trustworthiness, Perception, media_common.quotation_subject, Public policy, Advertising, Business, Transparency (behavior), Influencer marketing, media_common, Skepticism, Media consumption

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ac81f7936abb1d96ececeed3df1db073
https://doi.org/10.1016/j.ijresmar.2021.09.006

المؤلفون: Karagür, Zeynep

المساهمون: Becker, Jan-Michael (VerfasserIn); Klein, Kristina (VerfasserIn); Edeling, Alexander (VerfasserIn)

المصدر: International journal of research in marketing : Amsterdam, vol 39, issue 2, pg. 313-335. 06/2022