المؤلفون: Susanti, Vonny, Samudro, Andreas

المصدر: Journal of Business & Industrial Marketing, 2023, Vol. 39, Issue 2, pp. 299-317.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JBIM-02-2022-0077

المؤلفون: Raghuvir, Shivani^Aff13, Rani, N. Meena^Aff14

المساهمون: Appolloni, Andrea, Series Editor^Aff1, Caracciolo, Francesco, Series Editor^Aff2, Ding, Zhuoqi, Series Editor^Aff3, Gogas, Periklis, Series Editor^Aff4, Huang, Gordon, Series Editor^Aff5, Nartea, Gilbert, Series Editor^Aff6, Ngo, Thanh, Series Editor^Aff7, Striełkowski, Wadim, Series Editor^Aff8, Rani Nimmagadda, Meena, editor^Aff9, S., Catherine, editor^Aff10, Challapalli, Praseeda, editor^Aff11, Sasirekha, V., editor^Aff12

المصدر: Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023). 277:105-121

المؤلفون: Wong Chee Hoo, Chai Yi Xin, Visal Moosa

المصدر: Innovative Marketing, Vol 20, Iss 1, Pp 40-50 (2024)

مصطلحات موضوعية: brand associations, brand awareness, brand equity, brand loyalty, Malaysia, perceived brand quality, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19464/IM_2024_01_Hoo.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/88236d38c3df4e32b48f5568cd390d22

المؤلفون: van Berlo, Zeph M. C.^Aff4, Stikos, Dimitrios^Aff5

المساهمون: Jung, Timothy, editor^Aff1, tom Dieck, M. Claudia, editor^Aff2, Correia Loureiro, Sandra Maria, editor^Aff3

المصدر: Extended Reality and Metaverse : Immersive Technology in Times of Crisis. :72-84

المؤلفون: Dr T.W.Hermanus

المصدر: The Retail and Marketing Review, Vol 19, Iss 1, Pp 13-33 (2023)

مصطلحات موضوعية: user-generated content, generation y, consumer-based brand equity, response strategies, communication strategy and secondary brand associations., Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://retailandmarketingreview.co.za/volume-19-issue-1-2023/19_1_13-33/; https://doaj.org/toc/2708-3209

URL الوصول: https://doaj.org/article/eb5e9c307452414f930f1c6413862a4c

المؤلفون: Macias, Washington, Rodriguez, Katia, Arosemena-Burbano, Flavio, Zhangallimbay, Donald

المصدر: Journal of Agribusiness in Developing and Emerging Economies, 2021, Vol. 13, Issue 2, pp. 279-298.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JADEE-05-2021-0124

المؤلفون: Davies, Gary^Aff210, Harris, Phil, Section editor^Aff211

المساهمون: Harris, Phil, editor^{Aff1, Aff2, Aff3}, Bitonti, Alberto, editor^Aff4, Fleisher, Craig S., editor^Aff5, Binderkrantz, Anne Skorkjær, editor^Aff6

المصدر: The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs. :66-74

المؤلفون: Effah, Ebenezer Asare^Aff9, Hinson, Robert E.^Aff10

المساهمون: Hinson, Robert E., Series Editor^{Aff1, Aff6}, Adeola, Ogechi, Series Editor^{Aff2, Aff4}, Mogaji, Emmanuel, editor^Aff3, Adisa, Isaiah, editor^Aff5, Mukonza, Chipo, editor^Aff7, Kirgiz, Ayça Can, editor^Aff8

المصدر: Green Marketing in Emerging Economies : A Communications Perspective. :193-224

المؤلفون: Hem, Alexander Farestvedt, Supphellen, Magne

المصدر: Journal of Product & Brand Management, 2021, Vol. 31, Issue 2, pp. 238-251.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2019-2412

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