يعرض 1 - 10 نتائج من 2,462 نتيجة بحث عن '"brand engagement"', وقت الاستعلام: 1.04s تنقيح النتائج
  1. 1
    مؤتمر
    Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing

    المؤلفون: Vij, Mohit, Vij, Anu, Kumar, Pranav, Shameem, Beenish

    المصدر: 2024 2nd International Conference on Cyber Resilience (ICCR) Cyber Resilience (ICCR), 2024 2nd International Conference on. :1-6 Feb, 2024

    Relation: 2024 2nd International Conference on Cyber Resilience (ICCR)

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  2. 2
    مؤتمر
    A Study of Human-Computer Interaction to Engage the Customers in the Context of Social Media Marketing

    المؤلفون: Sadiq, Burhan, Zhongfu, Tan, Bashir, Tayyeba, Rana, Muhammad Waqas, Umer, Waseem, Naseem, Ammara

    المصدر: 2023 International Conference on Engineering and Emerging Technologies (ICEET) Engineering and Emerging Technologies (ICEET), 2023 International Conference on. :1-4 Oct, 2023

    Relation: 2023 International Conference on Engineering and Emerging Technologies (ICEET)

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  3. 3
    مؤتمر
    The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image

    المؤلفون: Juliawan, Andhika Tri, Hati, Novita Permata, Yuniarty, Bismo, Aryo

    المصدر: 2023 4th International Conference on Data Analytics for Business and Industry (ICDABI) Data Analytics for Business and Industry (ICDABI), 2023 4th International Conference on. :448-453 Oct, 2023

    Relation: 2023 4th International Conference on Data Analytics for Business and Industry (ICDABI)

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  4. 4
    دورية أكاديمية
    Understanding self-esteem in the consumer journey: A model of purchase self-esteem antecedents

    المؤلفون: Razmus, WiktorAff1, IDs12144024066042_cor1, Laguna, Mariola

    المصدر: Current Psychology: A Journal for Diverse Perspectives on Diverse Psychological Issues. :1-14

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  5. 5
    دورية أكاديمية
    User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement

    المؤلفون: Butcher, LukeAff1, IDs41262023003483_cor1, Sung, Billy

    المصدر: Journal of Brand Management. 31(4):401-414

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  6. 6
    مؤتمر
    Instagram vs TikTok: Which Engage Best for Consumer Brand Engagement for Social Commerce and Purchase Intention?

    المؤلفون: Tandy, Jovan, Jesselin, Natalie, Sari, Ratna

    المصدر: 2023 International Conference on Computer Science, Information Technology and Engineering (ICCoSITE) Computer Science, Information Technology and Engineering (ICCoSITE), 2023 International Conference on. :557-561 Feb, 2023

    Relation: 2023 International Conference on Computer Science, Information Technology and Engineering (ICCoSITE)

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  7. 7
    مؤتمر
    Prediction of Perceived Consumer Experience, Perceived Brand Engagement, and Gamification towards the Intention to Use Metaverse: An Extended TAM Approach

    المؤلفون: Afkar, Elvia, Hamsal, Mohammad, Kartono, Rano, Furinto, Asnan

    المصدر: 2022 6th International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE) Information Technology, Information Systems and Electrical Engineering (ICITISEE), 2022 6th International Conference on. :239-244 Dec, 2022

    Relation: 2022 6th International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE)

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  8. 8
    مؤتمر
    Brand Engagement In S-commerce: A Study of Malaysia Customers

    المؤلفون: Lim, Ying San, Yeo, Sook Fern, Ng, Tuan Hock, Mohamad, Wan Normila

    المصدر: 2022 International Conference on Digital Transformation and Intelligence (ICDI) Digital Transformation and Intelligence (ICDI), 2022 International Conference on. :174-179 Dec, 2022

    Relation: 2022 International Conference on Digital Transformation and Intelligence (ICDI)

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  9. 9
    دورية أكاديمية
    The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective

    المؤلفون: Jamwal, MohitAff1, IDs12208023003844_cor1, Saini, Munish, Banerjee, Saikat

    المصدر: International Review on Public and Nonprofit Marketing. 21(2):313-339

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  10. 10
    دورية أكاديمية
    Negative online brand engagement: conceptualisation, scale development and validation

    المؤلفون: Dong, Xinyu, Veloutsou, Cleopatra, Morgan-Thomas, Anna

    المصدر: Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 5, pp. 787-814.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-09-2023-0303

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