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1
المؤلفون: Alīna Venclauska
المساهمون: Renāte Cāne, Eiropas studiju fakultāte, Faculty of European Studies
مصطلحات موضوعية: zīmols [Atslēgvārdi], zīmola identitāte, consumer attitude, patērētāju attieksme, brand identity elements, zīmola identitātes elementi, brand [Keywords], brand identity
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10002::2695907b2a2d27ab62202b2afc79abb8
https://dspace.rsu.lv/jspui/handle/123456789/5197 -
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المؤلفون: Radonić, Ana
المساهمون: Andrlić, Berislav
مصطلحات موضوعية: marka, elementi identiteta marke, identitet marke, brand, SOCIAL SCIENCES. Economics, brand identity elements, DRUŠTVENE ZNANOSTI. Ekonomija, slogan, brand identity
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______3701::937079fedeff961d7e84fd99326568a1
https://repozitorij.vup.hr/islandora/object/vup:1692 -
3مورد إلكتروني
عناروين إضافية: PRODUCT BRAND IDENTITY – A FACTOR OF SUCCESSFUL MARKET POSITIONING OF A BRAND
المصدر: Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues; ISSN 0353-359X (Print); ISSN 1847-2206 (Online); Volume XXV; Issue 2
مصطلحات الفهرس: marka proizvoda; identitet marke proizvoda; elementi identiteta marke proizvoda; imidž marke proizvoda; upravljanje identitetom marke proizvoda, product brand; product brand identity; elements of product brand identity; image of a product’s brand; management of product brand identity, text, info:eu-repo/semantics/article, info:eu-repo/semantics/publishedVersion