يعرض 1 - 10 نتائج من 17,179 نتيجة بحث عن '"brand loyalty."', وقت الاستعلام: 1.05s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Increasing Sport Fans' Receptivity to Sustainability Messaging Through the Enhancement of Brand Authenticity.

    المؤلفون: Do, Chanwook, Kim, Minjung, McCullough, Brian P., Kim, Han Soo, Lee, Hyun-Woo

    المصدر: International Journal of Sport Communication; Sep2024, Vol. 17 Issue 3, p241-251, 11p

    مصطلحات موضوعية: STRUCTURAL equation modeling, SPORTS spectators, SUSTAINABILITY, ATTITUDES toward the environment, BRAND loyalty, EMPLOYEE loyalty

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  2. 2
    دورية أكاديمية
    Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action.

    المؤلفون: Albert, Noel, Thomson, Matthew

    المصدر: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p383-407, 25p

    مصطلحات موضوعية: CUSTOMER relationship management, CUSTOMER relations, BRAND loyalty, CUSTOMER loyalty, CUSTOMER retention, CUSTOMER satisfaction, CONSUMER behavior, CONSUMER behavior research

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  3. 3
    مؤتمر
    Dynamic Modeling of Brand Loyalty in Retail: A Semi-Supervised Approach Incorporating Temporal Effects and Purchase Behavior Sequences

    المؤلفون: Brahma, Pinaki Ranjan, Revi, Krishna N

    المصدر: 2024 IEEE 9th International Conference for Convergence in Technology (I2CT) Convergence in Technology (I2CT), 2024 IEEE 9th International Conference for. :1-7 Apr, 2024

    Relation: 2024 IEEE 9th International Conference for Convergence in Technology (I2CT)

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  4. 4
    مؤتمر
    Analysing How Marketing Management and Artificial Intelligence are used to Change Customer Engagement

    المؤلفون: Kulkarni, Yogesh, Mahamuni, Archana, Sane, Sandip, Kalshetti, Prashant, Patil, Kunal, Jarad, Rajendra Subhash

    المصدر: 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies Trends in Quantum Computing and Emerging Business Technologies, 2024 International Conference on. :1-6 Mar, 2024

    Relation: 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT)

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  5. 5
    مؤتمر
    Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing

    المؤلفون: Vij, Mohit, Vij, Anu, Kumar, Pranav, Shameem, Beenish

    المصدر: 2024 2nd International Conference on Cyber Resilience (ICCR) Cyber Resilience (ICCR), 2024 2nd International Conference on. :1-6 Feb, 2024

    Relation: 2024 2nd International Conference on Cyber Resilience (ICCR)

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  6. 6
    مؤتمر
    Interaction through Online Customer Engagement in Social Media Marketing on Increasing Brand Loyalty

    المؤلفون: Lauwrence, Anggriani Tantri, Ramadanty, Sari, Widyakusumastuti, Maria Anggia

    المصدر: 2024 18th International Conference on Ubiquitous Information Management and Communication (IMCOM) Ubiquitous Information Management and Communication (IMCOM), 2024 18th International Conference on. :1-5 Jan, 2024

    Relation: 2024 18th International Conference on Ubiquitous Information Management and Communication (IMCOM)

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  7. 7
    دورية أكاديمية
    The "Achilles Heel" of Established Brands: The Effect of Brand Age on Consumers' Brand Choice.

    المؤلفون: Kim, Yaeeun, Srivastava, Joydeep

    المصدر: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p290-306, 17p

    مصطلحات موضوعية: BRAND loyalty, CONSUMER attitudes, TECHNOLOGICAL innovations, PRODUCT attributes, DECISION making, CONSUMER behavior

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  8. 8
    مؤتمر
    Investigating Perceived Digital Switching Cost and Customer Satisfaction-Loyalty Model on Video on Demand

    المؤلفون: Imron, Sofiya Alif Putri, Fernando, Yudi, Ikhsan, Ridho Bramulya, Fernando, Erick, Pradhani, Rininta Ayu

    المصدر: 2023 IEEE 9th International Conference on Computing, Engineering and Design (ICCED) Computing, Engineering and Design (ICCED), 2023 IEEE 9th International Conference on. :1-6 Nov, 2023

    Relation: 2023 IEEE 9th International Conference on Computing, Engineering and Design (ICCED)

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  9. 9
    دورية أكاديمية
    Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance.

    المؤلفون: Guo, Bingxuan, Wang, Dian

    المصدر: Journal of Marketing Research (JMR); Feb2024, Vol. 61 Issue 1, p92-109, 18p

    مصطلحات موضوعية: BRAND loyalty, SHOPPING, RISK aversion, CONSUMER behavior, CUSTOMER experience, CONSUMER attitudes

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  10. 10
    دورية أكاديمية
    Does enduring brand loyalty in mobile financial service platforms require strong commitment? A stimulus-organism-response (SOR) perspective

    المؤلفون: Saha, Rajesh KumarAff1, IDs41264024002891_cor1, Ali, Md. Borak

    المصدر: Journal of Financial Services Marketing. :1-12

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