المؤلفون: Spillan, John E.^Aff4, Virzi, Nicholas^Aff5

المساهمون: Spillan, John E.^Aff1, Virzi, Nicholas^Aff2, Morales, Maria Alejandra, With contrib. by^Aff3

المصدر: Business Opportunities in the Pacific Alliance : The Economic Rise of Chile, Peru, Colombia, and Mexico. :89-101

المؤلفون: Tseng, Ting-hsiang^Aff4, Balabanis, George^Aff5, Liu, T. Matthew^Aff6

المساهمون: Academy of Marketing Science, Petruzzellis, Luca, editor^Aff2, Winer, Russell S., editor^Aff3

المصدر: Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. :499-502

المؤلفون: Mira Rakic, Beba Rakic, Ljiljana Stanojević

المصدر: Management, Vol 23, Iss 3 (2018)

مصطلحات موضوعية: consumers, consumer ethnocentrism (CE), marketing challenge, Serbia, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://management.fon.bg.ac.rs/index.php/mng/article/view/166; https://doaj.org/toc/1820-0222; https://doaj.org/toc/2406-0658

URL الوصول: https://doaj.org/article/c163cbd82e7443c0b53cb7eff5c16795

المؤلفون: Elisa Martinelli, Bernardo Balboni, Silvia Grappi, Tiziano Bursi, Marina Vignola

المصدر: International Marketing and the Country of Origin Effect. :45-64

مصطلحات موضوعية: China, Ethnocentrism, media_common.quotation_subject, consumer buying behavior, Advertising, International business, shoes, Consumer Ethnocentrism (CE), Spain, Perception, Country image, consumer buying behavior, Consumer Ethnocentrism (CE), Spain, China, shoes, Business, Country image, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ecf3e863eb33c973eb6bf40c375d6a35
https://doi.org/10.4337/9781781955611.00010

المؤلفون: Martinelli, Elisa, Grappi, Silvia, Balboni, Bernardo, Vignola, Marina

مصطلحات موضوعية: Consumer Ethnocentrism (CE), consumer buying behavior, Country of Origin (COO) effect, FIT, country image, Country of Origin (COO) effect, country image, consumer buying behavior, Consumer Ethnocentrism (CE), FIT

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______3674::ca4b36aaf0c76da38db65d644c22e5f5
https://hdl.handle.net/11380/733848

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