يعرض 1 - 10 نتائج من 3,951 نتيجة بحث عن '"content marketing"', وقت الاستعلام: 1.08s تنقيح النتائج
  1. 1
    دورية أكاديمية
    The Association of the Qualitative Informativeness of Market Risk Disclosures With Stock Liquidity.

    المؤلفون: Kohlbeck, Mark, Luo, Xin

    المصدر: Journal of Accounting, Auditing & Finance; Oct2024, Vol. 39 Issue 4, p1173-1199, 27p

    مصطلحات موضوعية: INVESTMENT information, CONTENT marketing, DISCLOSURE, CONTENT analysis, LIQUIDITY (Economics)

    الشركة/الكيان: UNITED States. Securities & Exchange Commission

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  2. 2
    مؤتمر
    Digitization of traditional retail: The impact of content marketing on sales

    المؤلفون: Lyu, Meng-Jie, Tsai, Chia-Liang, Wang, Tsai-Chiao, Chen, I-Chien, Liu, Meng-Hsin, Tang, Ta-Wei

    المصدر: 2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan) Consumer Electronics - Taiwan (ICCE-Taiwan), 2024 International Conference on. :769-770 Jul, 2024

    Relation: 2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan)

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  3. 3
    مؤتمر
    Understanding Consumer Purchasing Intention in Social Commerce Through Live Streaming Content and Sales Promotion

    المؤلفون: Cyntia, Catarina, Ramadanty, Sari

    المصدر: 2023 7th International Conference on New Media Studies (CONMEDIA) New Media Studies (CONMEDIA), 2023 7th International Conference on. :217-222 Dec, 2023

    Relation: 2023 7th International Conference on New Media Studies (CONMEDIA)

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  4. 4
    مؤتمر
    Adoption of Generative AI in content creation: A case study from the advertising industry

    المؤلفون: Chinh Nguyet, Dinh Thi

    المصدر: 2024 IEEE Conference on Artificial Intelligence (CAI) CAI Artificial Intelligence (CAI), 2024 IEEE Conference on. :111-112 Jun, 2024

    Relation: 2024 IEEE Conference on Artificial Intelligence (CAI)

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  5. 5
    مؤتمر
    Creation and Promotion of Happiness in New Oriental Live Store Studio

    المؤلفون: Song, Hui-Li, Zhang, Yu-Heng

    المصدر: 2022 10th International Conference on Orange Technology (ICOT) Orange Technology (ICOT), 2022 10th International Conference on. :1-4 Nov, 2022

    Relation: 2022 10th International Conference on Orange Technology (ICOT)

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  6. 6
    دورية أكاديمية
    KI-basierte Textkreation im Content Marketing: Design und Evaluation eines effektiven Prompts
    AI-based Text Creation in Content Marketing: Designing and Evaluating an Effective Prompt

    المؤلفون: Steinmann, Nadine, Piazza, AlexanderAff1, IDs40702024010583_cor2

    المصدر: HMD Praxis der Wirtschaftsinformatik. 61(2):402-417

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  7. 7
    دورية أكاديمية
    Identifying consumer-based digital content marketing consumption motives: a qualitative study

    المؤلفون: Gupta, Shelleka, Dutt, Ronnie

    المصدر: Journal of Advances in Management Research, 2024, Vol. 21, Issue 4, pp. 584-604.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JAMR-08-2023-0218

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  8. 8
    دورية أكاديمية
    The audience journey funnel is dead — use a playground instead.

    المؤلفون: Faus, Ashley

    المصدر: Journal of Brand Strategy; Fall2024, Vol. 13 Issue 2, p139-147, 9p

    مصطلحات موضوعية: CONTENT marketing, TIME perspective, MARKETING strategy, PLAYGROUNDS

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  9. 9
    دورية أكاديمية
    Building capabilities for an orchestrated customer experience in the life-sciences sector: Case study of CSL Behring.

    المؤلفون: Davis, Stuart

    المصدر: Journal of Brand Strategy; Fall2024, Vol. 13 Issue 2, p114-122, 9p

    مصطلحات موضوعية: DIGITAL transformation, CUSTOMER experience, INTERNET marketing, MARKETING management, CONTENT marketing

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  10. 10
    دورية أكاديمية
    INTEGRATED FRAMEWORKS FOR EFFECTIVE ONLINE REPUTATION MANAGEMENT: A COMPREHENSIVE REVIEW OF THEORETICAL MODELS AND INTERCONNECTIONS.

    Alternate Title: MARCOS INTEGRADOS PARA UNA GESTIÓN EFICAZ DE LA REPUTACIÓN EN LÍNEA: UNA REVISIÓN INTEGRAL DE LOS MODELOS TEÓRICOS Y LAS INTERCONEXIONES. (Spanish)
    ESTRUTURAS INTEGRADAS PARA UM GERENCIAMENTO EFICAZ DA REPUTAÇÃO ON-LINE: UMA REVISÃO ABRANGENTE DE MODELOS TEÓRICOS E INTERCONEXÕES. (Portuguese)

    المؤلفون: Ratnayaka, Ruwan, Tham, Jacquline, Azam, Ferdous, Shukri, Sakinah Mohd

    المصدر: Environmental & Social Management Journal / Revista de Gestão Social e Ambiental; 2024, Vol. 18 Issue 8, p1-13, 13p

    مصطلحات موضوعية: INTERNET content, USER-generated content, CONTENT marketing, DIGITAL technology, LITERATURE reviews, REPUTATION, ACQUISITION of data, MARKETING theory, METHODOLOGY

    Find this article in full text from ProQuest Full Text Finder
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