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1دورية أكاديمية
المؤلفون: Rybaczewska, Maria, Jirapathomsakul, Siriphat, Liu, Yiduo, Chow, Wai Tsing, Nguyen, Mai Thanh, Sparks, Leigh
المصدر: Young Consumers, 2020, Vol. 21, Issue 3, pp. 305-317.
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المؤلفون: Leigh Sparks, Siriphat Jirapathomsakul, Mai Thanh Nguyen, Maria Rybaczewska, Wai Tsing Chow, Yiduo Liu
مصطلحات موضوعية: students, media_common.quotation_subject, Brand awareness, Economics, Econometrics and Finance (miscellaneous), Perspective (graphical), Advertising, young consumers, Popularity, Influencer marketing, Feeling, brands, Slogan, Quality (business), Product (category theory), Business, slogans, purchase behaviour, Life-span and Life-course Studies, customer decision process (CDP) model, media_common
وصف الملف: application/pdf