المؤلفون: Guido, Gianluigi^{Aff1, IDs11846024007857_cor1}

المصدر: Review of Managerial Science. :1-35

المؤلفون: Swaminathan, Vignesh^Aff13, Koka, Sridhar N.^Aff14, Gajula, Saranya Krishna^Aff13, Prasad, K. S. Nandini^Aff13

المساهمون: Kacprzyk, Janusz, Series Editor^Aff1, Gomide, Fernando, Advisory Editor^Aff2, Kaynak, Okyay, Advisory Editor^Aff3, Liu, Derong, Advisory Editor^Aff4, Pedrycz, Witold, Advisory Editor^Aff5, Polycarpou, Marios M., Advisory Editor^Aff6, Rudas, Imre J., Advisory Editor^Aff7, Wang, Jun, Advisory Editor^Aff8, Hassanien, Aboul Ella, editor^Aff9, Anand, Sameer, editor^Aff10, Jaiswal, Ajay, editor^Aff11, Kumar, Prabhat, editor^Aff12

المصدر: Innovative Computing and Communications : Proceedings of ICICC 2024, Volume 2. 1021:55-64

المؤلفون: Navarro-Picado, José F., Torres-Moraga, Eduardo, Alonso Dos Santos, Manuel^{Aff3, Aff4, IDs11846021005153_cor3}, Mastromartino, Brandon, Zhang, James J.

المصدر: Review of Managerial Science. 17(1):209-232

المؤلفون: Sanan Waheed Khan* Wahed, Malik Adnan Adnan

المصدر: NUST Business Review, Vol 4, Iss 1 (2023)

مصطلحات موضوعية: abstract purpose - the use of social media as a platform for performing marketing and advertising operations is growing in popularity. advertisements on social media take up a significant amount of time, financial resources, and other organizational resources. however, there is always room for improvement in how businesses may develop advertising for social media platforms to attract people effectively and to encourage them to buy their goods. therefore, this research investigated the primary elements connected to social media advertising that can predict a consumer's desire to make a purchase., Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://nbr.nust.edu.pk/index.php/nbr/article/view/40; https://doaj.org/toc/2707-6598; https://doaj.org/toc/2707-6601

URL الوصول: https://doaj.org/article/c86a0eb037c64ad19ca06359021c4005

المؤلفون: Heldt, Rodrigo, Silveira, Cleo Schmitt, Luce, Fernando Bins

المصدر: Academia Revista Latinoamericana de Administración, 2022, Vol. 35, Issue 3, pp. 398-412.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/ARLA-01-2022-0014

المؤلفون: Laura Sáez-Ortuño, Santiago Forgas-Coll, Ruben Huertas-Garcia, Javier Sánchez-García

المصدر: Journal of Innovation & Knowledge, Vol 8, Iss 2, Pp 100349- (2023)

مصطلحات موضوعية: M0 General, M31 Marketing, M37 Advertising, Y1 Data: Tables and Charts, O3 Innovation, Research and Development, Technological Change, Intellectual Property Rights, M15 IT Management, History of scholarship and learning. The humanities, AZ20-999, Social sciences (General), H1-99

وصف الملف: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2444569X23000458; https://doaj.org/toc/2444-569X

URL الوصول: https://doaj.org/article/58ec43bf84e541379d10c99a90e7b67a

المؤلفون: Fiona Sing, Angela Carriedo, Sally Mackay, Tim Tenbensel, Boyd Swinburn

المصدر: Frontiers in Political Science, Vol 5 (2023)

مصطلحات موضوعية: marketing and advertising, child health, food marketing, non-communicable disease (NCD), regulation, Political science

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fpos.2023.945742/full; https://doaj.org/toc/2673-3145

URL الوصول: https://doaj.org/article/fe32851dc3904b7ca390756836b8fa4d

المؤلفون: Celeste I. Chapple, Catherine G. Russell, Alissa J. Burnett, Julie L. Woods

المصدر: Frontiers in Nutrition, Vol 10 (2023)

مصطلحات موضوعية: sports foods, food regulation, claims, marketing and advertising, nutrition, Nutrition. Foods and food supply, TX341-641

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fnut.2023.1042049/full; https://doaj.org/toc/2296-861X

URL الوصول: https://doaj.org/article/dbb305acca4b44a887ff51d3152bcfcf

المؤلفون: Guliko Katamadze

المصدر: International Journal of Innovative Technologies in Economy, Iss 4(40) (2022)

مصطلحات موضوعية: commerce, internet advertising, social media, internet marketing, internet advertising, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://rsglobal.pl/index.php/ijite/article/view/2438; https://doaj.org/toc/2412-8368; https://doaj.org/toc/2414-1305

URL الوصول: https://doaj.org/article/740c019afcb04eddbc0ba32ac9fc9d74

المؤلفون: Gheorghe JINGA, Adrian IACOBINI

المصدر: Revista de Management Comparat International, Vol 22, Iss 3, Pp 389-399 (2021)

مصطلحات موضوعية: marketing and advertising, sports economics, other economic systems, sports management, sports marketing, Economics as a science, HB71-74, Business records management, HF5735-5746

وصف الملف: electronic resource

Relation: https://www.rmci.ase.ro/no22vol3/08.pdf; https://doaj.org/toc/1582-3458; https://doaj.org/toc/2601-0968

URL الوصول: https://doaj.org/article/7190bc757edc445280655af138a8d6b1