يعرض 1 - 10 نتائج من 181 نتيجة بحث عن '"marketing knowledge"', وقت الاستعلام: 1.05s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Do human capital and relational capital influence knowledge-intensive firm competitiveness? The roles of export orientation and marketing knowledge capability

    المؤلفون: Mohammad Shafiee, Majid, Warkentin, Merrill, Motamed, Setare

    المصدر: Journal of Knowledge Management, 2023, Vol. 28, Issue 1, pp. 138-160.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JKM-11-2022-0921

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  2. 2
    كتاب إلكتروني
    Intellectual Capital and Sustainable Competitive Advantage: The Mediating Role of Marketing Knowledge Management

    المؤلفون: Yaseen, Saad G.Aff3, Dajani, DimaAff4, Odeh, MohammadAff5

    المساهمون: Kacprzyk, Janusz, Series EditorAff1, Yaseen, Saad G., editorAff2

    المصدر: Cutting-Edge Business Technologies in the Big Data Era : Proceedings of the 18th SICB “Sustainability and Cutting-Edge Business Technologies” Volume 1. 135:237-251

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  3. 3
    كتاب إلكتروني
    The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan

    المؤلفون: Aldaihani, Faraj Mazyed FarajAff7, Al- Quran, Ali ZakariyaAff8, Al-hourani, LaithAff8, Alkhawaldeh, Mohammad Issa GhafelAff9, Al-Adamat, Abdullah MatarAff10, Mohammad, Anber Abraheem ShlashAff11, Al-Hawary, Sulieman Ibraheem ShelashAff8, Alshurideh, Muhammad TurkiAff12, Aff13, Al Kurdi, BarweenAff14

    المساهمون: Kacprzyk, Janusz, Series EditorAff1, Alshurideh, Muhammad, editorAff2, Al Kurdi, Barween Hikmat, editorAff3, Masa’deh, Ra’ed, editorAff4, Alzoubi, Haitham M., editorAff5, Salloum, Said, editorAff6

    المصدر: The Effect of Information Technology on Business and Marketing Intelligence Systems. 1056:1761-1778

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  4. 4
    كتاب إلكتروني
    Knowledge in Marketing Effectiveness with Applications and Implications for SMEs

    المؤلفون: Smith, Trevor A.Aff3

    المساهمون: Stewart, David W., Series EditorAff1, Smith, Trevor A.Aff2

    المصدر: Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach. :49-80

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  5. 5
    دورية أكاديمية
    How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance

    المؤلفون: Aslam, Muhammad Shakeel, Ali, Imran, Qammar, Ahmad, Kiwan, Lea, Dhir, Amandeep

    المصدر: International Marketing Review, 2022, Vol. 39, Issue 3, pp. 653-681.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IMR-03-2021-0111

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  6. 6
    دورية أكاديمية
    Building dynamic capabilities for international marketing knowledge management

    المؤلفون: Scuotto, Veronica, Nespoli, Chiara, Palladino, Rosa, Safraou, Imen

    المصدر: International Marketing Review, 2021, Vol. 39, Issue 3, pp. 586-601.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IMR-03-2021-0108

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  7. 7
    دورية أكاديمية
    Chinese parent firm’s knowledge types and governance modes’ effect on overseas subsidiaries’ performance: a contingency perspective

    المؤلفون: Zhu, Ying, Li, Jun, Wang, Lei, Xu, Qiqi

    المصدر: Journal of Business & Industrial Marketing, 2021, Vol. 37, Issue 6, pp. 1356-1372.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JBIM-11-2020-0520

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  8. 8
    كتاب إلكتروني
    Fostering Sustainable Development in Africa Through Multidisciplinary Management Education: The Case of Sustainability Marketing Knowledge-Base

    المؤلفون: Purushottam, NehaAff5, Rwelamila, Pantaleo DanielAff5, Ncube, OziasAff5

    المساهمون: Leal Filho, Walter, Series EditorAff1, Aff2, Pretorius, Rudi, editorAff3, de Sousa, Luiza Olim, editorAff4

    المصدر: Sustainable Development in Africa : Fostering Sustainability in one of the World's Most Promising Continents. :299-315

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  9. 9
    كتاب إلكتروني
    Pushing Boundaries in Marketing Concepts and Research: An Abstract

    المؤلفون: Key, MartinAff3, Clark, TerryAff4, Ferrell, O. C.Aff5, Pitt, LeylandAff6, Stewart, DavidAff7

    المساهمون: Pantoja, Felipe, editorAff1, Wu, Shuang, editorAff2

    المصدر: From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. :483-484

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  10. 10
    دورية أكاديمية
    Marketing Knowledge Management and Innovation Performance: Examining the Moderating Role of Business Environmental Volatility

    المؤلفون: Yinnan Li, Jongsung Kim, Young Woo Lee

    المصدر: Asia Marketing Journal, Vol 22, Iss 3, Pp 51-69 (2020)

    مصطلحات موضوعية: business environmental volatility, innovation performance, marketing knowledge management, Business, HF5001-6182

    وصف الملف: electronic resource

    Relation: https://amj.kma.re.kr/journal/vol22/iss3/3/; https://doaj.org/toc/1598-7868; https://doaj.org/toc/2765-6500

    URL الوصول: https://doaj.org/article/b41aabc4575647d98ab1431e2fffa4ab

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