المؤلفون: Theophilus Ehidiamen Oamen

المصدر: Business Management Analysis Journal, Vol 6, Iss 1, Pp 38-57 (2023)

مصطلحات موضوعية: structural equation modeling, multigroup analysis, job performance, pharmaceutical marketing, managers, incentive theory of motivation, strategy, leadership style, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://jurnal.umk.ac.id/index.php/bmaj/article/view/9878; https://doaj.org/toc/2623-0690; https://doaj.org/toc/2655-3813

URL الوصول: https://doaj.org/article/2625d631ed9d44d0adf3a4235d5cd264

المؤلفون: Condamin, Laëtitia, de La Ville, Valérie-Inès

المصدر: Revue de l’organisation responsable. 2023, 18(1), p. 11-28.

الإتاحة: https://www.cairn-int.info/article-E_ROR_181_0011--making-ethical-marketing-happen-a-performative-approach-to-managers-identity-work-in-the-food-industry.htm

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المؤلفون: Maysam Shafiee, Mohammad Zareian, Hasan Zarei Matin, Manijeh Firoozi

المصدر: ‫مدیریت بازرگانی, Vol 11, Iss 1, Pp 179-200 (2019)

مصطلحات موضوعية: distress, behavior, marketing managers, grounded theory, industry, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://jibm.ut.ac.ir/article_69950_97c684ccd750bb7defbe02fd9d468c15.pdf; https://doaj.org/toc/2008-5907; https://doaj.org/toc/2423-5091

URL الوصول: https://doaj.org/article/a9c64f3abb294339bf4c2dca1aca09db

المؤلفون: Soares, Ana Maria^Aff5, Eduardo, Fernando Santos^Aff6

المساهمون: Bilgin, Mehmet Huseyin, Series editor^{Aff1, Aff3}, Danis, Hakan, Series editor^{Aff2, Aff4}

المصدر: Entrepreneurship, Business and Economics - Vol. 1 : Proceedings of the 15th Eurasia Business and Economics Society Conference. 3/1:515-524

المؤلفون: Aleksandra Pisnik, Jasmina Dlačić, Borut Milfelner

المصدر: Tržište, Vol 28, Iss 2, Pp 191-212 (2016)

مصطلحات موضوعية: perceived service value is found to be a significant mediator between perceived service quality and customer satisfaction and loyalty. Therefore, this paper aims to test a conceptual model of perceived service value with its antecedents, such as perceived price and perceived service quality, and consequences, customer satisfaction and loyalty, in the retail banking industry. Design/Methodology/Approach – For the empirical study, a measurement instrument was developed and tested for validity and reliability. Measures were assessed with exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM). A structural model with five reflective constructs was evaluated to test direct and indirect relationships among constructs. Findings and implications – Results confirm a mediating role of perceived value in relationships between perceived price, perceived service quality, customer satisfaction, and customer loyalty in the case of retail banking services. Limitations – Because the results are directly relevant only to customers and marketing managers of retail banking services, generalizations of the findings beyond the immediate population observed should be made with caution. Originality – This paper extends existing knowledge with both direct and indirect effects among researched concepts, perceived price, perceived value, customer loyalty, retail banking services, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: http://hrcak.srce.hr/file/251360; https://doaj.org/toc/0353-4790

URL الوصول: https://doaj.org/article/6044a3c5f5a14b7bafa6bafd4e35b1f7

المؤلفون: Morris Holbrook

المصدر: Marketing Intelligence & Planning, 2015, Vol. 33, Issue 7, pp. 958-965.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MIP-03-2015-0058

المؤلفون: Asaad, Yousra, Melewar, T.C., Cohen, Geraldine, M.T. Balmer, John

المصدر: Marketing Intelligence & Planning, 2013, Vol. 31, Issue 7, pp. 838-856.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MIP-01-2013-0007

المؤلفون: ÜSTÜNDAĞLI ERTEN, Elif, ZALLUHOĞLU, Erhan, GÜNAY, Nazan

المصدر: Volume: 22, Issue: 2 213-226
Ege Academic Review

مصطلحات موضوعية: İşletme, Marketing,Trendy Topics,Marketing Managers,Practice of Topics,Education,Theory-Practice Gap, Management

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=tubitakulakb::ecef9d5bc5162c61a1593647318008d7
https://dergipark.org.tr/tr/pub/eab/issue/69289/1101002

المؤلفون: Tihomir Vranešević, Tajana Marušić

المصدر: Ekonomski pregled
Volume 72
Issue 3

مصطلحات موضوعية: Point (typography), social media, brand, marketing managers, društveni mediji, marke, marketing menadžeri, Advertising, Business, General Economics, Econometrics and Finance, Social media marketing

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1590461b4bfa3d7e5e1a7cc10dfd7a44
https://doi.org/10.32910/ep.72.3.4