المؤلفون: Diedericks, Lizette, Erasmus, Alet C., Donoghue, Suné

المصدر: Journal of Consumer Behaviour; Jul2024, Vol. 23 Issue 4, p1871-1888, 18p

مصطلحات موضوعية: MEN'S clothing stores, CLOTHING stores, WORK clothes, RETAIL stores, MILLENNIAL consumers

مصطلحات جغرافية: SOUTH Africa

المؤلفون: Macheka, Theresa, Quaye, Emmanuel Silva, Ligaraba, Neo

المصدر: Young Consumers; 2024, Vol. 25 Issue 4, p462-482, 21p

مصطلحات موضوعية: YOUNG consumers, ADVERTISING endorsements, CONSUMER attitudes, CONSUMERS' reviews, MILLENNIAL consumers, STRUCTURAL equation modeling, MASS media influence

Reviews & Products: SPSS (Computer software)

المؤلفون: Haro-Sosa, Giovanny, Moliner-Velázquez, Beatriz, Gil-Saura, Irene, Fuentes-Blasco, Maria

المصدر: Journal of Theoretical & Applied Electronic Commerce Research; Jun2024, Vol. 19 Issue 2, p993-1012, 20p

مصطلحات موضوعية: THEORY of reasoned action, MILLENNIALS, YOUNG consumers, CONSUMER behavior, MOTIVATION (Psychology), MILLENNIAL consumers

المؤلفون: Gupta, Poornima, Goyal, Preeti

المصدر: Journal of Financial Services Marketing; Jun2024, Vol. 29 Issue 2, p229-241, 13p

مصطلحات موضوعية: GENDER stereotypes, HERDING, ANIMAL herds, MILLENNIAL consumers, PARENTAL influences, MILLENNIALS, FINANCIAL planners

المؤلفون: Dwita, Vidyarini^Aff15, Leni, Puspa^Aff16, Mulya, Jumiatul^Aff16, Megawati^Aff15

المساهمون: Appolloni, Andrea, Series Editor^Aff1, Caracciolo, Francesco, Series Editor^Aff2, Ding, Zhuoqi, Series Editor^Aff3, Gogas, Periklis, Series Editor^Aff4, Huang, Gordon, Series Editor^Aff5, Nartea, Gilbert, Series Editor^Aff6, Ngo, Thanh, Series Editor^Aff7, Striełkowski, Wadim, Series Editor^Aff8, Hurriyati, Ratih, editor^Aff9, Wibowo, Lili Adi, editor^Aff10, Abdullah, Ade Gafar, editor^Aff11, Sulastri, editor^Aff12, Lisnawati, editor^Aff13, Murtadlo, Yusuf, editor^Aff14

المصدر: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022). 255:496-502

المؤلفون: Wong, Ka-Yan Joey, Park, Seong-Yeon^{Aff1, IDs41291022001933_cor2}

المصدر: Asian Business & Management. 22(5):1804-1829

المؤلفون: Piartrini, Putu Saroyini, Putri, P. A. Andiena Nindya, Widagdo, Djoko, Launtu, Ansir, Sauri

المصدر: Dinasti International Journal of Education Management & Social Science; Apr/May2024, Vol. 5 Issue 4, p420-428, 9p

مصطلحات موضوعية: MILLENNIAL consumers, MARKETING strategy, CONSUMER preferences, CONSUMER behavior, LITERATURE reviews, MARKETING effectiveness

المؤلفون: Sikka, Simran, Kumar, Jitender

المصدر: Small Enterprises Development, Management & Extension Journal (SEDME); Mar2024, Vol. 51 Issue 1, p41-53, 13p

مصطلحات موضوعية: BRAND awareness, CLOTHING industry, MILLENNIAL consumers, BRAND personification, PERCEPTION (Philosophy), NONPROBABILITY sampling, PERCEIVED quality

المؤلفون: Dorie, Amy, Loranger, David

المصدر: Journal of Consumer Marketing; 2024, Vol. 41 Issue 2, p148-161, 14p

مصطلحات موضوعية: MILLENNIAL consumers, CONSUMERS, GENERATION Z consumers, EXTRINSIC motivation, WORD-of-mouth communication, INTRINSIC motivation, WORD of mouth advertising

المؤلفون: Kaur, Arvinder Pal, Kaur, Kamalpreet, Saihjpal, Ashish, Kapoor, Shashi

المصدر: IUP Journal of Marketing Management; Feb2024, Vol. 23 Issue 1, p27-52, 26p

مصطلحات موضوعية: IMPULSE buying, STRUCTURAL equation modeling, CONSUMER behavior, MILLENNIAL consumers, MILLENNIALS

مصطلحات جغرافية: INDIA