المؤلفون: Geyskens, Inge, Deleersnyder, Barbara^{Aff1, IDs11747023009373_cor2}, Dekimpe, Marnik G.^{Aff1, Aff2}, Lin, Didi

المصدر: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 52(1):97-118

المؤلفون: Arantola, Noora, Juntunen, Mari

المصدر: Journal of Product & Brand Management, 2023, Vol. 32, Issue 7, pp. 1139-1153.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2022-4027

المؤلفون: Thomas, Sujo, Patel, Ritesh, Bhatt, Viral

المصدر: Society and Business Review, 2022, Vol. 18, Issue 3, pp. 401-421.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SBR-12-2021-0247

المؤلفون: Brüggemann, Philipp^Aff4, Schultz, Carsten D.^Aff4

المساهمون: Gázquez-Abad, Juan Carlos, editor^Aff1, Martínez-López, Francisco J., editor^Aff2, Gielens, Katrijn, editor^Aff3

المصدر: Advances in National Brand and Private Label Marketing : 10th International Conference, 2023. :119-126

المؤلفون: Kurt, Didem^{Aff1, IDs11747022008907_cor1}, Gino, Francesca

المصدر: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 51(2):463-479

المؤلفون: Frías-Marcos, Ana^Aff4

المساهمون: Martínez-López, Francisco J., editor^Aff1, Gázquez-Abad, Juan Carlos, editor^Aff2, Ieva, Marco, editor^Aff3

المصدر: Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022. :57-61

المؤلفون: Choi, S. Chan^Aff4, Turut, Ozge^Aff4

المساهمون: Martínez-López, Francisco J., editor^Aff1, Gázquez-Abad, Juan Carlos, editor^Aff2, Ieva, Marco, editor^Aff3

المصدر: Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022. :49-56

المؤلفون: Cleary, Rebecca^{Aff1, IDs00181021021232_cor1}, Chavas, Jean-Paul

المصدر: Empirical Economics: Journal of the Institute for Advanced Studies, Vienna, Austria. 62(6):2921-2950

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المؤلفون: Buratto, Alessandra^Aff4, Taboubi, Sihem^Aff5

المساهمون: Petrosyan, Leon A., editor^Aff1, Mazalov, Vladimir V., editor^Aff2, Zenkevich, Nikolay A., editor^Aff3

المصدر: Frontiers of Dynamic Games : Game Theory and Management, St. Petersburg, 2020. :49-78