يعرض 1 - 10 نتائج من 27,144 نتيجة بحث عن '"sales-promotion"', وقت الاستعلام: 0.89s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Soda Taxes and Marketing Conduct.

    المؤلفون: Keller, Kristopher O., Guyt, Jonne Y., Grewal, Rajdeep

    المصدر: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p393-410, 18p

    مصطلحات موضوعية: SWEETENED beverage tax, MARKETING, SOFT drinks, PRICE increases, SALES promotion, DISCOUNT prices, MARKETING effectiveness, PUBLIC health

    Full Text Finder
    أضف إلى المفضلة
  2. 2
    مؤتمر
    Understanding Consumer Purchasing Intention in Social Commerce Through Live Streaming Content and Sales Promotion

    المؤلفون: Cyntia, Catarina, Ramadanty, Sari

    المصدر: 2023 7th International Conference on New Media Studies (CONMEDIA) New Media Studies (CONMEDIA), 2023 7th International Conference on. :217-222 Dec, 2023

    Relation: 2023 7th International Conference on New Media Studies (CONMEDIA)

    Full Text Finder
    أضف إلى المفضلة
  3. 3
    دورية أكاديمية
    Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products.

    المؤلفون: Jia, He (Michael), Huang, Yunhui, Zhang, Qiang, Shi, Zhengyu, Zhang, Ke

    المصدر: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1097-1116, 20p

    مصطلحات موضوعية: PRICING, DISCOUNT prices, COUPONS (Retail trade), SALES promotion, CONSUMER behavior, CONSUMER behavior research, DIFFERENTIATION (Cognition), COMPARISON shopping

    أضف إلى المفضلة
  4. 4
    مؤتمر
    Moderator Model of Entertainment-Augmented Reality to Predict Visitor Intention: Findings from Indonesian Motor Show Events

    المؤلفون: Andani, Irma Dita, Fernando, Yudi, Ikhsan, Ridho Bramulya, Wahyuni-Td, Ika Sari, Fernando, Erick, Prabowo, Hartiwi

    المصدر: 2023 IEEE 9th International Conference on Computing, Engineering and Design (ICCED) Computing, Engineering and Design (ICCED), 2023 IEEE 9th International Conference on. :1-6 Nov, 2023

    Relation: 2023 IEEE 9th International Conference on Computing, Engineering and Design (ICCED)

    Full Text Finder
    أضف إلى المفضلة
  5. 5
    مؤتمر
    An Empirical Investigation of the Sales-Promotion Relationship: Modeling Factors Through Linear Regression Analysis

    المؤلفون: Bokhare, Anuja, Kulkarni, Aishwarya, Rao, Madhuri

    المصدر: 2023 6th International Conference on Contemporary Computing and Informatics (IC3I) Contemporary Computing and Informatics (IC3I), 2023 6th International Conference on. 6:1289-1293 Sep, 2023

    Relation: 2023 6th International Conference on Contemporary Computing and Informatics (IC3I)

    أضف إلى المفضلة
  6. 6
    دورية أكاديمية
    Exploring social media influencers' moral dilemmas through role theory.

    المؤلفون: Grgurić Čop, Nina, Culiberg, Barbara, First Komen, Ivana

    المصدر: Journal of Marketing Management; Feb2024, Vol. 40 Issue 1/2, p1-22, 22p

    مصطلحات موضوعية: INFLUENCER marketing, ETHICAL problems, ROLE theory, DUTY, SALES promotion

    PDF full text from Publisher Full Text Finder
    أضف إلى المفضلة
  7. 7
    دورية أكاديمية
    The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion.

    المؤلفون: Grewal, Dhruv, Ahlbom, Carl-Philip, Noble, Stephanie M., Shankar, Venkatesh, Narang, Unnati, Nordfält, Jens

    المصدر: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1071-1094, 24p

    مصطلحات موضوعية: SALES promotion, RETAIL industry, CONSUMER behavior, INSPIRATION, GOAL (Psychology), CONSUMPTION (Economics), MARKETING strategy

    Full Text Finder
    أضف إلى المفضلة
  8. 8
    دورية أكاديمية
    Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste.

    المؤلفون: Lin, Arjen van, Aydinli, Aylin, Bertini, Marco, Herpen, Erica van, Schuckmann, Julia von

    المصدر: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p663-682, 20p

    مصطلحات موضوعية: PRICING, FOOD waste, SALES promotion, HOUSEHOLDS, RETAIL industry, FOOD prices, MARKETING research

    الشركة/الكيان: ALBERT Heijn BV

    أضف إلى المفضلة
  9. 9
    مؤتمر
    Impulsive Online Buying Behavior: The Influence of Website Personality, Online Customer Trust, and Online Sales Promotion

    المؤلفون: Syahchari, Dicky Hida, Astiti, Nila

    المصدر: 2023 10th International Conference on Information Technology, Computer, and Electrical Engineering (ICITACEE) Information Technology, Computer, and Electrical Engineering (ICITACEE), 2023 10th International Conference on. :395-400 Aug, 2023

    Relation: 2023 10th International Conference on Information Technology, Computer, and Electrical Engineering (ICITACEE)

    أضف إلى المفضلة
  10. 10
    دورية أكاديمية
    Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity

    المؤلفون: Lu, Zoe Y.Aff1, IDs1174702300975x_cor1, Hsee, Christopher K.Aff2, Aff3, Wu, Kaiyang

    المصدر: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 52(4):1152-1170

    Find this article in full text from Springer Verlag. Full Text Finder
    أضف إلى المفضلة
أدوات البحث: أحصل على تغذية RSS – أرسل هذا البحث بالبريد الإلكتروني – حفظ البحث – جدول التنبيهات: لا شيء