المؤلفون: Misra, S., Wilson, D.

المصدر: IEEE Transactions on Education IEEE Trans. Educ. Education, IEEE Transactions on. 67(4):582-591 Aug, 2024

المؤلفون: Fan, Youmei, Xiao, Tao, Hata, Hideaki, Treude, Christoph, Matsumoto, Kenichi

المصدر: 2024 IEEE/ACM 46th International Conference on Software Engineering (ICSE) ICSE Software Engineering (ICSE), 2024 IEEE/ACM 46th International Conference on. :2357-2368 Apr, 2024

Relation: 2024 IEEE/ACM 46th International Conference on Software Engineering (ICSE)

المؤلفون: Garza Segovia, Marcela

المساهمون: University/Department: Universitat Ramon Llull. Departament d'Empresa i Tecnologia

مرشدي الرسالة: Kennett, Christopher

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Digital transformation, Sports sponsorship, Digitalization, Sports marketing, Negocis, administració i dret

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/687815

المؤلفون: De Jans, Steffi, Hudders, Liselot, Constandt, Bram

المصدر: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p434-453, 20p

مصطلحات موضوعية: GAMBLING, CONSUMER attitudes, SPORTS betting, SPORTS sponsorship, SPORTS marketing, CONSUMER behavior

المؤلفون: Maki, Noriyuki, Takeda, Fumiko

المصدر: 2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) Industrial Engineering and Engineering Management (IEEM), 2023 IEEE International Conference on. :0118-0122 Dec, 2023

Relation: 2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

المؤلفون: Napoli, Julie, Nicholls, Montana, Ouschan, Robyn

المصدر: Journal of Marketing Management; Feb2024, Vol. 40 Issue 1/2, p72-101, 30p

مصطلحات موضوعية: WOMEN'S sports, COMMUNICATION in sports, CORPORATE sponsorship, WOMEN athletes, EVIDENCE gaps, SOCIAL role

المؤلفون: Visa Carol, Marta

المساهمون: University/Department: Universitat Ramon Llull. FPCEEB - Ciències de l'Activitat Física i l'Esport

مرشدي الرسالة: Abadía i Naudí, Sixte, de Blas Foix, Francesc Xavier, Pujadas Martí, Xavier

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Patrocini esportiu, Eficàcia, Grau afició, Actitud esdeveniment, Actitud patrocinador, Notorietat marca, Intenció compra, WorldSBK, Sponsorship, Patrocinio, Ciències socials, periodisme i documentació

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/670087

المؤلفون: Saabye, Henrik^{Aff1, Aff2, IDs1121302409693z_cor1}, Coughlan, Paul, Kristensen, Thomas Borup

المصدر: Systemic Practice and Action Research. :1-15

المؤلفون: Okafor, Somtochi, Gonzalez, Katherine^{Aff1, Aff2}, Buckmire, Robert, Francis, Howard W., Cannon, Trinitia Y.^{Aff1, IDs40136024005091_cor5}

المصدر: Current Otorhinolaryngology Reports. 12(3):90-96

المؤلفون: Jhawar, Anand^{Aff1, IDs11301023003428_cor1}, Varshney, Sanjeev, Kumar, Prashant

المصدر: Management Review Quarterly: Systematic Literature Reviews, Meta-Analyses, and Replication Studies. 74(3):1589-1617