المؤلفون: Wi, Jee Hyuk^Aff3, Wang, Fang^Aff3, Kim, Hae Joo^Aff3

المساهمون: Jochims, Bruna, editor^Aff1, Allen, Juliann, editor^Aff2

المصدر: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. :373-374

المؤلفون: Naoya Mori

المصدر: Maketingu Janaru, Vol 41, Iss 2, Pp 72-80 (2021)

مصطلحات موضوعية: sales-promotion, certain incentives, uncertain incentives, uncertainty, risk, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://www.jstage.jst.go.jp/article/marketing/41/2/41_2021.046/_html/-char/en; https://doaj.org/toc/0389-7265; https://doaj.org/toc/2188-1669

URL الوصول: https://doaj.org/article/796738c35cf64fd9924f695fc2a54187