المؤلفون: Sadoth Giraldo Acosta, Judith Cavazos Arroyo, Yésica Mayett Moreno, Cecilia Isabel Calderón Valencia

المصدر: Repositorio ICESI
Universidad ICESI
instacron:Universidad ICESI
Estudios Gerenciales, Volume: 38, Issue: 165, Pages: 479-492, Published: 12 DEC 2022

مصطلحات موضوعية: Risk perception, id.loc.gov/authorities/subjects/sh97007573 [http], Strategy and Management, id.loc.gov/authorities/subjects/sh85114202 [http], Publicidad boca a boca, Percepción, J14 Economics of the elderly, Preferencias de los consumidores, Word-of-mouth advertising, Imagen de la marca, Management of Technology and Innovation, Consumidor, id.loc.gov/authorities/subjects/sh85016403 [http], Brands, Recomendación voz a voz, Risk assessment, Marketing, Riesgos percibidos, M31 Marketing, credibilidade da marca, Referidos de negocios, Comportamiento, Adulto, Consumer behaviour, Branding, id.loc.gov/authorities/subjects/sh85002087 [http], Intención de compra, Marcas registradas, vocabularies.unesco.org/thesaurus/concept1513 [http], Branding (Mercadeo), riscos percebidos, Risk, Economics and Econometrics, Comportamiento del consumidor, Adultos mayores, Productos de marca, vocabularies.unesco.org/thesaurus/concept6377 [http], Purchase intention, elderly, Riesgo, Credibilidad de marca, recomendação boca a boca, Shopping, intenção de compra, idosos, Branding (Marketing), vocabularies.unesco.org/thesaurus/concept386 [http], id.loc.gov/authorities/subjects/sh87006429 [http], voice to voice, Adults, Behaviour, Adultos, Business and International Management, Brand name products, Compra, Evaluación del riesgo, Trademarks, brand credibility, Compras, id.loc.gov/authorities/subjects/sh85121778 [http], Marcas, Business referrals, vocabularies.unesco.org/thesaurus/concept17120 [http], id.loc.gov/authorities/subjects/sh2007006470 [http], Consumer behavior, Purchasing, Consumers' preferences, id.loc.gov/authorities/subjects/sh85031496 [http], vocabularies.unesco.org/thesaurus/concept15060 [http], Percepción del riesgo, Consumers, Perception, Older people, Ancianos, Finance, perceived risks, id.loc.gov/authorities/subjects/sh94006574 [http]

وصف الملف: 14 páginas; Digital; pdf; text/html

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::daf23c507ccd483765905d39baf39b9d
http://repository.icesi.edu.co/biblioteca_digital/handle/10906/96719