دورية أكاديمية
India creates social marketing organization.
| العنوان: | India creates social marketing organization. |
|---|---|
| المصدر: | Social Marketing Forum [Soc Mark Forum] 1984 Winter; Vol. 1 (2), pp. 1, 3. |
| نوع المنشور: | Journal Article |
| اللغة: | English |
| بيانات الدورية: | Publisher: Snyder Associates Country of Publication: United States NLM ID: 9880517 Publication Model: Print Cited Medium: Print NLM ISO Abbreviation: Soc Mark Forum |
| أسماء مطبوعة: | Original Publication: Mclean Va Snyder Associates |
| مواضيع طبية MeSH: | Delivery of Health Care* , Financial Management* , Financing, Government* , Government Agencies* , Health Planning* , Health Services Administration* , Marketing of Health Services* , Organization and Administration* , Organizations*, Asia ; Developing Countries ; Economics ; Health ; India |
| فهرسة مساهمة: | Indexing Agency: PIP Local ID #: 027317. Indexing Agency: POP Local ID #: 00139519. Keywords: Asia; Delivery Of Health Care*; Developing Countries; Economic Factors; Financial Activities*; Financing, Government*; Government Agencies*; Health; Health Services Administration*; India; Management; Marketing*; Organization And Administration*; Organizations*; Program Activities*; Programs; Social Marketing*; Southern Asia*; Usaid* Note: TJ: SOCIAL MARKETING FORUM Local Abstract: [PIP] India, in a major policy shift toward reversible birth controls methods, will form a new organization to promote private sector contraceptive sales. The government, through a recently signed agreement with the Agency for International Development (AID), plans to establish a private nonprofit Contraceptive Marketing Organization (CMO) in fiscal year 1984. This momentous move marks a full circle return to a 1969 proposal by AID and Ford Foundation consultants. Funded at about $500 million over a 7 year period, the CMO will function as a semi-autonomous entity run by a board of governors representing government and such public and public sectors as health, communications, management, manufacturing, marketing, advertising, and market research. According to the agreement called the India Family Planning Communications and Marketing Plan, the CMO's activities will cover procurement and distribution of condoms, oral contraceptives (OCs), and other yet to be determined contraceptive methods. Of the $500 million in funds, the government of India has pledged 2/3, AID roughly $50 million in grants and loans, with the balance expected from such sources as the UN Fund for Population Activities. The CMO's goal is a marked increase in contraceptive use by married couples of reproductive age from the current 6% rate to 20% by 1990. As of 1982, India has 122 million such couples, with 1% purchasing commercial products, 2% buying Nirodh Marketing Program condoms and 3% relying on free government contraceptives. Besides creating the CMO, the India/AID pact outlines intensified public sector family planning promotions and activities. Some Indian health experts believe the government's decision to expand social marketing's role rests with a significant decade long decline in the popularity of such permanent birth control measures as vasectomy and tubal ligation. |
| تواريخ الأحداث: | Date Created: 19840101 Date Completed: 19850507 Latest Revision: 20021004 |
| رمز التحديث: | 20221213 |
| PMID: | 12313308 |
| قاعدة البيانات: | MEDLINE |
| الوصف غير متاح. |