دورية أكاديمية
أعرض في EDS

What's in a Name? Implicit Bias Affects Patient Perception of Surgeon Skill.

التفاصيل البيبلوغرافية
العنوان: What's in a Name? Implicit Bias Affects Patient Perception of Surgeon Skill.
المؤلفون: Bhat D; From the Department of Surgery, Division of Plastic Surgery, Albany Medical Center; and the Department of Surgery, Division of Plastic Surgery, Montefiore Medical Center., Kollu T; From the Department of Surgery, Division of Plastic Surgery, Albany Medical Center; and the Department of Surgery, Division of Plastic Surgery, Montefiore Medical Center., Ricci JA; From the Department of Surgery, Division of Plastic Surgery, Albany Medical Center; and the Department of Surgery, Division of Plastic Surgery, Montefiore Medical Center., Patel A; From the Department of Surgery, Division of Plastic Surgery, Albany Medical Center; and the Department of Surgery, Division of Plastic Surgery, Montefiore Medical Center.
المصدر: Plastic and reconstructive surgery [Plast Reconstr Surg] 2021 Jun 01; Vol. 147 (6), pp. 948e-956e.
نوع المنشور: Journal Article
اللغة: English
بيانات الدورية: Publisher: Lippincott Williams & Wilkins Country of Publication: United States NLM ID: 1306050 Publication Model: Print Cited Medium: Internet ISSN: 1529-4242 (Electronic) Linking ISSN: 00321052 NLM ISO Abbreviation: Plast Reconstr Surg Subsets: MEDLINE
أسماء مطبوعة: Publication: : Hagerstown, MD : Lippincott Williams & Wilkins
Original Publication: Baltimore : Williams & Wilkins,
مواضيع طبية MeSH: Bias, Implicit* , Names*, Marketing of Health Services/*statistics & numerical data , Surgeons/*statistics & numerical data, Clinical Competence/statistics & numerical data ; Decision Making ; Female ; Humans ; Male ; Minority Groups/psychology ; Minority Groups/statistics & numerical data ; Social Media ; Surgery, Plastic/economics ; Surgery, Plastic/psychology ; Surgery, Plastic/statistics & numerical data ; Surveys and Questionnaires/statistics & numerical data
مستخلص: Background: Implicit bias is the unconscious associations and beliefs held toward specific demographic groups. Instagram is commonly used by plastic surgeons to market their practice. This study investigates whether a surgeon's name on a social media platform influences perception of their competence and their likelihood of gaining a new patient.
Methods: A mock Instagram post was created using before-and-after photographs of a breast augmentation patient. Eight different ethnicities were selected, and common female and male names were selected based on U.S. Census data for each ethnicity. Surveys using the Instagram post were distributed asking responders to evaluate the competency of the surgeon and how likely they are to become a patient of that plastic surgeon. The surgeon's name was the only variable in the survey.
Results: A total of 2965 survey responses were analyzed. The majority of responders were Caucasian (57 percent); 55 percent were men and 45 percent were women. Overall, competence and recruitment likelihood scores between surgeons of different ethnicities were not significantly different. Caucasian and Latinx responders both assigned higher competence and recruitment likelihood scores to their own respective ethnicities.
Conclusions: Implicit bias plays a role in whether or not a patient is likely to seek care from a surgeon with an ethnically identifiable name. The two most common cosmetic surgery demographic groups, Caucasians and Latinxs, were also the only two ethnic groups to display in-group favoritism. Public education should be directed toward surgeon qualifications and experience in an effort to reduce implicit bias on patient decision-making.
(Copyright © 2021 by the American Society of Plastic Surgeons.)
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تواريخ الأحداث: Date Created: 20210521 Date Completed: 20220113 Latest Revision: 20230717
رمز التحديث: 20231215
DOI: 10.1097/PRS.0000000000008171
PMID: 34019503
قاعدة البيانات: MEDLINE
الوصف
تدمد:1529-4242
DOI:10.1097/PRS.0000000000008171