دورية أكاديمية
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Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era.

التفاصيل البيبلوغرافية
العنوان: Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era.
المؤلفون: Qiao X; School of Management, Tianjin University of Technology, Tianjin 300384, China., Zhao X; School of Management Science and Engineering, Tianjin University of Finance and Economics, Tianjin 300222, China., Zou J; Business School, Nankai University, Tianjin 300071, China.
المصدر: International journal of environmental research and public health [Int J Environ Res Public Health] 2021 Dec 30; Vol. 19 (1). Date of Electronic Publication: 2021 Dec 30.
نوع المنشور: Journal Article; Research Support, Non-U.S. Gov't
اللغة: English
بيانات الدورية: Publisher: MDPI Country of Publication: Switzerland NLM ID: 101238455 Publication Model: Electronic Cited Medium: Internet ISSN: 1660-4601 (Electronic) Linking ISSN: 16604601 NLM ISO Abbreviation: Int J Environ Res Public Health Subsets: MEDLINE
أسماء مطبوعة: Original Publication: Basel : MDPI, c2004-
مواضيع طبية MeSH: Carbon* , Commerce*, Financing, Government ; Government ; Marketing
مستخلص: Background: In response to the specific goals of carbon peaking and neutrality, remanufacture is becoming increasingly popular. With the marketplace being more and more adopted, an independent remanufacturer (IR) could sell its products via either the reselling model or the marketplace model. In order to contribute more to carbon neutrality, we investigate the optimal marketing decision for remanufacturing. We construct two models namely reselling model and the marketplace model, and further explore the effects of each marketing model on the decisions and profits of both the IR and the platform firm.
Methods: We examine a platform firm that sells new products and an IR that sells remanufactured products under two marketing models based on game theory: (1) a reselling model in which the IR sells remanufactured products to the platform firm; then the platform firm resells to consumers; (2) a marketplace model in which the IR sells remanufactured products to consumers through the platform.
Results: Our results show that aiming at carbon neutrality, the IR would be induced by the marketplace model to undertake remanufacturing operations and remanufacture products as many as it could still meet the market demand. Meanwhile, the marketplace model encourages the IR to rethink its work and manufacture more products under certain conditions. Furthermore, both the platform firm and the IR prefer the marketplace model to the reselling model within a Pareto zone. In addition, we find that both the platform firm and the IR could benefit from the marketplace model when they take carbon neutrality under consideration.
Conclusions: This study provides managerial insight from two aspects. Remanufactures could decide their marketing model via thorough consideration of market competition, commission rate, and production cost. The government could do more to protect the marketplace environment in order to stimulate the internal vitality of the platform in the achievement march of carbon neutrality purpose. That is, this study will provide good guidance for sustainable development decision-making of remanufacturing marketing platforms, and further contributes to the achievement of the carbon neutrality goal.
References: Int J Environ Res Public Health. 2019 Nov 18;16(22):. (PMID: 31752213)
Int J Environ Res Public Health. 2019 Nov 19;16(22):. (PMID: 31752280)
فهرسة مساهمة: Keywords: carbon neutrality; marketing decision; remanufacturing; supply chain management; sustainable development
المشرفين على المادة: 7440-44-0 (Carbon)
تواريخ الأحداث: Date Created: 20220111 Date Completed: 20220124 Latest Revision: 20220124
رمز التحديث: 20240829
مُعرف محوري في PubMed: PMC8751176
DOI: 10.3390/ijerph19010384
PMID: 35010646
قاعدة البيانات: MEDLINE
الوصف
تدمد:1660-4601
DOI:10.3390/ijerph19010384