دورية أكاديمية
Analyzing program data and promotional approaches to inform best practices from a mobile phone-based reproductive health message program in Afghanistan.
| العنوان: | Analyzing program data and promotional approaches to inform best practices from a mobile phone-based reproductive health message program in Afghanistan. |
|---|---|
| المؤلفون: | Lorenzetti L; Global Health, Population, & Nutrition Division, FHI 360, Durham, NC, USA., Plourde KF; Global Health, Population, & Nutrition Division, FHI 360, Durham, NC, USA., Rastagar SH; FHI 360/HEMAYAT project, Kabul, Afghanistan., Afzali AS; FHI 360/HEMAYAT project, Kabul, Afghanistan., Sultani AS; FHI 360/HEMAYAT project, Kabul, Afghanistan., Khalil AK; Viamo, Kabul, Afghanistan., Adeeb AW; FHI 360/HEMAYAT project, Kabul, Afghanistan., Hemat S; Health Promotions Department, Ministry of Public Health, Islamic Republic of Afghanistan, Kabul, Afghanistan., Todd CS; Global Health, Population, & Nutrition Division, FHI 360, Durham, NC, USA. |
| المصدر: | Digital health [Digit Health] 2022 Apr 12; Vol. 8, pp. 20552076221089801. Date of Electronic Publication: 2022 Apr 12 (Print Publication: 2022). |
| نوع المنشور: | Journal Article |
| اللغة: | English |
| بيانات الدورية: | Publisher: SAGE Publications Ltd Country of Publication: United States NLM ID: 101690863 Publication Model: eCollection Cited Medium: Print ISSN: 2055-2076 (Print) Linking ISSN: 20552076 NLM ISO Abbreviation: Digit Health Subsets: PubMed not MEDLINE |
| أسماء مطبوعة: | Original Publication: [Thousand Oaks, CA] : SAGE Publications Ltd, [2015]- |
| مستخلص: | Objective: Digital health technologies have contributed to the adoption of beneficial reproductive, maternal, newborn, and child health (RMNCH) behaviors through social and behavior change programming, including in hard-to-reach settings. On-demand digital health interventions rely on promotions to build awareness and increase use among target audiences. There is little research on preferred content and use of promotional approaches for RMNCH digital health activities. Methods: We conducted a retrospective descriptive analysis of Mobile for Reproductive Health (m4RH) data in Afghanistan to assess the use and changes in call volume via the 2-3-4 platform by promotional approaches over 23 months between October 2017 and August 2019. Results: There were 103,859 completed messages (CM) heard. Most callers reporting demographics were under 18 years, with roughly even distribution by gender. The number of CMs listened to across all menus increased with time. The basic m4RH family planning menu was most popular, with callers most frequently selecting information on intrauterine contraceptive devices. Nine types of promotional approaches were implemented. Compared against call volume, SMS blast promotion was the most productive promotional approach, radio broadcasts had modest increases, and social media and interpersonal communication demonstrated no clear change. Conclusions: m4RH use increased over time, particularly among younger people. The number of promotional approaches used does not appear as important as the type of approach used to generate program awareness. Mass media communications, including SMS blast promotions and radio broadcasts, may be the most effective strategies. Deeper program data analysis can guide tailoring of message content and promotional approaches to reach target audiences with the RMNCH content they most value. (© The Author(s) 2022.) |
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| فهرسة مساهمة: | Keywords: Mobile phone; contraception; digital health; health promotion; social and behavior change communication |
| تواريخ الأحداث: | Date Created: 20220418 Latest Revision: 20220510 |
| رمز التحديث: | 20231215 |
| مُعرف محوري في PubMed: | PMC9008855 |
| DOI: | 10.1177/20552076221089801 |
| PMID: | 35433014 |
| قاعدة البيانات: | MEDLINE |
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