دورية أكاديمية
أعرض في EDS

Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA.

التفاصيل البيبلوغرافية
العنوان: Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA.
المؤلفون: Ahmed RR; Faculty of Management Sciences, Indus University, Karachi, Pakistan., Streimikiene D; Lithuanian Energy Institute, Breslaujos 3, Kaunas, Lithuania. dalia@mail.lei.lt., Qadir H; Faculty of Management Sciences, Indus University, Karachi, Pakistan., Streimikis J; Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, A. Vivulskio g. 4A-13, 03220, Vilnius, Lithuania.; Faculty of Management and Finances, University of Economics and Human Science in Warsaw, Okopowa 59, 01-043, Warsaw, Poland.
المصدر: Environmental science and pollution research international [Environ Sci Pollut Res Int] 2023 Jan; Vol. 30 (5), pp. 11473-11495. Date of Electronic Publication: 2022 Sep 12.
نوع المنشور: Journal Article
اللغة: English
بيانات الدورية: Publisher: Springer Country of Publication: Germany NLM ID: 9441769 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1614-7499 (Electronic) Linking ISSN: 09441344 NLM ISO Abbreviation: Environ Sci Pollut Res Int Subsets: MEDLINE
أسماء مطبوعة: Publication: <2013->: Berlin : Springer
Original Publication: Landsberg, Germany : Ecomed
مواضيع طبية MeSH: Attitude* , Intention*, Marketing/methods ; Surveys and Questionnaires ; Consumer Behavior
مستخلص: The undertaken research examines the impact of green attitude, green customer value (e.g., environmental image and perceived value), and green marketing mix (e.g., product, packaging, price, promotion, and place) on green purchasing intention. The research has integrated fundamental theoretical approaches of customers' purchasing such as attitude-behavior context (ABC) theory, signaling theory, and theory of planned behavior (TPB) in the modified conceptual framework. Additionally, this research has also incorporated the green psychological benefits (e.g., nature experience, self-expressive, and warm glow) as mediating construct. The modified conceptual framework also unified green marketing (e.g., environmental advertising and green word of mouth) as moderator to investigate further the connotation between attitude, green customer value, green marketing mix, and green purchase intention. The survey method is used to collect data with a sample size of 896 customers that are well-versed with eco-friendly green products and services from the different urban centers of the USA. The data is analyzed through a structural equation modeling (SEM)-based multivariate approach by using SPSS 26, AMOS 26, and conditional process modeling software. The findings have demonstrated a positive and significant impact of green customer value, green marketing mix, and attitude on the green purchase intention of US customers. The study has further concluded that the green psychological benefits (mediator) and green advertising (moderator) have a significant influence on a relationship between attitude, green customer value (environmental image and perceived value), green marketing mix, and green purchasing intention. The results of this research can be helpful for researchers and academicians to get insight into theoretical approaches to green purchasing, and it can also be helpful for marketers to devise green marketing strategies to gain optimal competitive advantage in the long run.
(© 2022. The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.)
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فهرسة مساهمة: Keywords: ABC theory; Green attitude; Green customer value; Green marketing; Green marketing mix; Green psychological benefits; Signaling theory, TPB model
تواريخ الأحداث: Date Created: 20220912 Date Completed: 20230207 Latest Revision: 20230207
رمز التحديث: 20230207
DOI: 10.1007/s11356-022-22944-7
PMID: 36094715
قاعدة البيانات: MEDLINE
الوصف
تدمد:1614-7499
DOI:10.1007/s11356-022-22944-7