دورية أكاديمية
Analysis of the Impact of Communication Campaigns under the Project "Syphilis No": A National Tool for Inducing and Promoting Health.
| العنوان: | Analysis of the Impact of Communication Campaigns under the Project "Syphilis No": A National Tool for Inducing and Promoting Health. |
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| المؤلفون: | Paiva JCL; Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil., Dias-Trindade S; Centre for Interdisciplinary Studies (CEIS20), University of Porto, 4099-002 Porto, Portugal., Gonzalez MOA; Postgraduate Program in Production Engineering, Federal University of Rio Grande do Norte, Natal 59078-970, Brazil., Barros DMDS; Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil., Cardoso PH; Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil., Bezerra PHC; Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil., Lima TGFMS; Federal Senate of Brazil, Brasilia 70160-900, Brazil., Lacerda JS; Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil.; Postgraduate Program in Media Studies, Federal University of Rio Grande do Norte, Natal 59078-970, Brazil., Muneiro LC; Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil., Cunha-Oliveira A; Health Sciences Research Unit: Nursing (UICISA:E), Nursing School of Coimbra (ESEnfC), CEIS20-UC, 3000-457 Coimbra, Portugal., Camarneiro AP; Health Sciences Research Unit: Nursing (UICISA:E), Nursing School of Coimbra (ESEnfC), 3000-076 Coimbra, Portugal., Barbalho IMP; Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil., Valentim RAM; Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil. |
| المصدر: | International journal of environmental research and public health [Int J Environ Res Public Health] 2022 Nov 29; Vol. 19 (23). Date of Electronic Publication: 2022 Nov 29. |
| نوع المنشور: | Journal Article; Research Support, Non-U.S. Gov't |
| اللغة: | English |
| بيانات الدورية: | Publisher: MDPI Country of Publication: Switzerland NLM ID: 101238455 Publication Model: Electronic Cited Medium: Internet ISSN: 1660-4601 (Electronic) Linking ISSN: 16604601 NLM ISO Abbreviation: Int J Environ Res Public Health Subsets: MEDLINE |
| أسماء مطبوعة: | Original Publication: Basel : MDPI, c2004- |
| مواضيع طبية MeSH: | Syphilis*/diagnosis , Syphilis*/epidemiology , Syphilis*/prevention & control , Health Communication*/methods, Humans ; Communication ; Health Promotion/methods ; Public Health ; Brazil/epidemiology |
| مستخلص: | Syphilis is increasingly prevalent around the world as a result of complex factors. In Brazil, the government declared a syphilis epidemic in 2016 and then set a strategic agenda to respond to this serious public health problem. In a joint effort, Brazil's Federal Court of Accounts (TCU) recommended that novel and diversified health communication strategies should be developed, which the "Syphilis No" project (SNP) later conducted through nationwide mass communication campaigns. We performed exploratory data analysis to identify and understand the results of three health communication campaigns by considering syphilis data trends in Brazil. The SNP, by using traditional and innovative means of communication, focused on multiple target audiences to encourage behavior changes through awareness and syphilis knowledge acquisition via the internet. In addition, the SNP disseminated information on syphilis testing, prevention, and treatment through social media and multiple media outlets. We observed that the period of the health campaigns corresponded to the period when the syphilis testing uptake increased and the number of reported cases dropped. Thus, our findings indicate that public health responses could substantially benefit from the use of health communication campaigns as a tool for health promotion, education, and transformation. |
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| فهرسة مساهمة: | Keywords: health communication campaigns; performance indicators; public health promotion; syphilis |
| تواريخ الأحداث: | Date Created: 20221211 Date Completed: 20221216 Latest Revision: 20230118 |
| رمز التحديث: | 20230120 |
| مُعرف محوري في PubMed: | PMC9739525 |
| DOI: | 10.3390/ijerph192315884 |
| PMID: | 36497957 |
| قاعدة البيانات: | MEDLINE |
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