دورية أكاديمية
Booming the bugs: How can marketing help increase consumer acceptance of insect-based food in Western countries?
| العنوان: | Booming the bugs: How can marketing help increase consumer acceptance of insect-based food in Western countries? |
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| المؤلفون: | Puteri B; University of Kassel, Department of Agricultural and Food Marketing, Steinstr. 19, 37213, Witzenhausen, Germany. Electronic address: puteri@uni-kassel.de., Jahnke B; University of Kassel, Department of Agricultural and Food Marketing, Steinstr. 19, 37213, Witzenhausen, Germany. Electronic address: jahnke@uni-kassel.de., Zander K; University of Kassel, Department of Agricultural and Food Marketing, Steinstr. 19, 37213, Witzenhausen, Germany. Electronic address: k.zander@uni-kassel.de. |
| المصدر: | Appetite [Appetite] 2023 Aug 01; Vol. 187, pp. 106594. Date of Electronic Publication: 2023 May 12. |
| نوع المنشور: | Systematic Review; Journal Article; Review; Research Support, Non-U.S. Gov't |
| اللغة: | English |
| بيانات الدورية: | Publisher: Academic Press Country of Publication: England NLM ID: 8006808 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1095-8304 (Electronic) Linking ISSN: 01956663 NLM ISO Abbreviation: Appetite Subsets: MEDLINE |
| أسماء مطبوعة: | Original Publication: London, New York, Academic Press. |
| مواضيع طبية MeSH: | Food* , Edible Insects*, Animals ; Humans ; Insecta ; Food Preferences ; Marketing ; Consumer Behavior |
| مستخلص: | Edible insects could be a promising answer to the question of how to feed a growing human population with a healthier and more sustainable source of protein. Despite the increasing interest in entomophagy in food science and industry, however, consumer acceptance for insect-based food products remains low in Western countries. This systematic review provides a comprehensive and timely overview of studies relevant for researchers, practitioners and other stakeholders involved in the marketing of these products. Reviewing data from 45 selected studies, we focus on marketing measures tested for their influence on Western consumers' preference, acceptance, willingness to try, eat and/or buy insect-based food products. Organising the findings according to the 4Ps of the marketing mix framework, five main ways of enhancing the appeal and acceptance of insect-based food products are discussed: 1) developing product attributes that align with the specific preferences of target consumers; 2) a more subtle labelling of the presence of insects; 3) using value-added or competition-based pricing strategies; 4) making products consistently available in the marketplace; and 5) promoting products more effectively through advertising, tasting activities, and social influence. The heterogeneity we find among the studies, whether due to differences in the products researched, in sampling countries, or in data-collection methods, indicates key research gaps for future studies to address. Competing Interests: Declaration of competing interest None. (Copyright © 2023 The Authors. Published by Elsevier Ltd.. All rights reserved.) |
| فهرسة مساهمة: | Keywords: Alternative protein; Edible insects; Entomophagy; Marketing mix; Meat alternative; Systematic review |
| تواريخ الأحداث: | Date Created: 20230513 Date Completed: 20230612 Latest Revision: 20231116 |
| رمز التحديث: | 20240829 |
| DOI: | 10.1016/j.appet.2023.106594 |
| PMID: | 37178930 |
| قاعدة البيانات: | MEDLINE |
Full Text Finder | تدمد: | 1095-8304 |
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| DOI: | 10.1016/j.appet.2023.106594 |