دورية أكاديمية
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Intention to purchase halal health supplement online: Lessons learned from the health crisis.

التفاصيل البيبلوغرافية
العنوان: Intention to purchase halal health supplement online: Lessons learned from the health crisis.
المؤلفون: Tedjakusuma AP; Faculty of Business and Economics, University of Surabaya, Raya Kalirungkut, Surabaya, 60293, Indonesia., Au Yong HN; Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar Campus, Jalan Universiti, Bandar Barat, 31900, Kampar, Malaysia., Andajani E; Faculty of Business and Economics, University of Surabaya, Raya Kalirungkut, Surabaya, 60293, Indonesia., Mohamad ZZ; Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar Campus, Jalan Universiti, Bandar Barat, 31900, Kampar, Malaysia.
المصدر: Heliyon [Heliyon] 2023 Sep 09; Vol. 9 (9), pp. e19840. Date of Electronic Publication: 2023 Sep 09 (Print Publication: 2023).
نوع المنشور: Journal Article
اللغة: English
بيانات الدورية: Publisher: Elsevier Ltd Country of Publication: England NLM ID: 101672560 Publication Model: eCollection Cited Medium: Print ISSN: 2405-8440 (Print) Linking ISSN: 24058440 NLM ISO Abbreviation: Heliyon Subsets: PubMed not MEDLINE
أسماء مطبوعة: Original Publication: London : Elsevier Ltd, [2015]-
مستخلص: Consuming health supplements is essential to strengthen the immune systems and protect against illness, especially during health crises such as the COVID-19 pandemic. Considering the increasing number of Muslim populations worldwide and the necessity of online applications during health crises, this research aims to study the consumer's purchase intention of halal health supplement products online by examining variables influencing consumer's purchase intention. The Theory of Planned Behaviour has been applied as an underlying theory for this study, including religiosity and COVID-19 as an extension to the theory. 214 respondents participated in this study by completing the survey questionnaire via an online platform. Analysis was performed using SmartPLS4. The findings illustrate that perceived benefit is the most important indicator for Indonesian respondents, while attitude, subjective norms, and the COVID-19 pandemic are the factors that contribute to purchase intention among Malaysian respondents. The study enhances current literature, specifically in the context of halal health supplement products. Additionally, investigating the COVID-19 pandemic in the context of halal health supplements with a unique set of variables leads to a new path of study. Examining consumer behavior such as perceived benefit, attitude, subjective norms, and the COVID-19 pandemic that influence online purchase intention will provide consumer insights to marketers involved in halal health supplement products. The perspective on consumer beliefs gives directions for strategy development to businesses.
Competing Interests: The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
(© 2023 Published by Elsevier Ltd.)
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فهرسة مساهمة: Keywords: Halal products; Health supplements; Online purchase; Theory of planned behavior
تواريخ الأحداث: Date Created: 20231009 Latest Revision: 20231010
رمز التحديث: 20231215
مُعرف محوري في PubMed: PMC10559218
DOI: 10.1016/j.heliyon.2023.e19840
PMID: 37809609
قاعدة البيانات: MEDLINE
الوصف
تدمد:2405-8440
DOI:10.1016/j.heliyon.2023.e19840