دورية أكاديمية
أعرض في EDS

Front-of-pack marketing on infant and toddler foods: Targeting children and their caregivers.

التفاصيل البيبلوغرافية
العنوان: Front-of-pack marketing on infant and toddler foods: Targeting children and their caregivers.
المؤلفون: Chung A; School of Public Health and Preventive Medicine, Monash University, Melbourne, VIC, 3004, Australia. Electronic address: Alexandra.chung@monash.edu.au., Myers J; School of Public Health and Preventive Medicine, Monash University, Melbourne, VIC, 3004, Australia., Skouteris H; School of Public Health and Preventive Medicine, Monash University, Melbourne, VIC, 3004, Australia., Backholer K; Global Centre for Physical Activity and Nutrition, Institute for Health Transformation, Deakin University, Geelong, VIC, 3220, Australia.
المصدر: Australian and New Zealand journal of public health [Aust N Z J Public Health] 2023 Dec; Vol. 47 (6), pp. 100101. Date of Electronic Publication: 2023 Nov 28.
نوع المنشور: Journal Article
اللغة: English
بيانات الدورية: Publisher: Elsevier Country of Publication: United States NLM ID: 9611095 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1753-6405 (Electronic) Linking ISSN: 13260200 NLM ISO Abbreviation: Aust N Z J Public Health Subsets: MEDLINE
أسماء مطبوعة: Publication: 2023- : [New York] : Elsevier
Original Publication: Canberra, ACT : Public Health Association of Australia, [1996-
مواضيع طبية MeSH: Caregivers* , Marketing*/methods, Humans ; Child, Preschool ; Australia ; Food ; Diet ; Nutritive Value
مستخلص: Objective: To identify and quantify child- and caregiver-appeal on front-of-pack marketing on infant and toddler foods in the Australian food supply.
Methods: Content analysis of the presence and type of front-of-pack marketing techniques displayed on the front-of-pack of infant and toddler foods (for children aged up to 36 months) available in Australia's two major supermarkets' online stores.
Results: Infant and toddler foods are promoted by up to 15 unique marketing techniques on the front-of-pack with an average of eight unique features per pack. A majority of food packages included marketing techniques targeting children, and all food packages included marketing techniques targeting caregivers, most commonly promoting health and nutrition.
Conclusions: Infant and toddler food packages are saturated with front-of-pack marketing features that target children and caregivers. To adequately protect young children's diets from the harmful influence of food marketing, and to promote the development of optimal feeding behaviours, government-led controls of all marketing intended to influence children's diets are required. In the context of marketing infant and toddler foods, this includes regulation of front-of-pack marketing techniques targeted to children and their caregivers.
Implications for Public Health: Comprehensive government-led food marketing controls are required to protect children's diets from the harmful influence of marketing. The scope of these controls must include all unhealthy food marketing that children are exposed to and all other forms of unhealthy food marketing intended to influence children's diets.
Competing Interests: Conflicts of interest The authors declare the following financial interests/personal relationships which may be considered as potential competing interests: Alexandra Chung reports financial support was provided by Victorian Health Promotion Foundation (VicHealth).
(Copyright © 2023 The Author(s). Published by Elsevier B.V. All rights reserved.)
فهرسة مساهمة: Keywords: children; food industry; food marketing; nutrition; policy
تواريخ الأحداث: Date Created: 20231129 Date Completed: 20231225 Latest Revision: 20231225
رمز التحديث: 20231225
DOI: 10.1016/j.anzjph.2023.100101
PMID: 38030442
قاعدة البيانات: MEDLINE
الوصف
تدمد:1753-6405
DOI:10.1016/j.anzjph.2023.100101