دورية أكاديمية
A review on the use of eeg for the investigation of the factors that affect Consumer's behavior.
| العنوان: | A review on the use of eeg for the investigation of the factors that affect Consumer's behavior. |
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| المؤلفون: | Panteli A; Department of Electrical and Computer Engineering, University of Patras, Patras, 26504, Greece. Electronic address: apanteli@upatras.gr., Kalaitzi E; Department of Electrical and Computer Engineering, University of Patras, Patras, 26504, Greece., Fidas CA; Department of Electrical and Computer Engineering, University of Patras, Patras, 26504, Greece. |
| المصدر: | Physiology & behavior [Physiol Behav] 2024 May 01; Vol. 278, pp. 114509. Date of Electronic Publication: 2024 Mar 12. |
| نوع المنشور: | Journal Article; Review |
| اللغة: | English |
| بيانات الدورية: | Publisher: Elsevier Science Country of Publication: United States NLM ID: 0151504 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1873-507X (Electronic) Linking ISSN: 00319384 NLM ISO Abbreviation: Physiol Behav Subsets: MEDLINE |
| أسماء مطبوعة: | Publication: New York NY : Elsevier Science Original Publication: Oxford, Eng., Long Island City, Pergamon Press. |
| مواضيع طبية MeSH: | Marketing* , Electroencephalography*, Consumer Behavior ; Surveys and Questionnaires |
| مستخلص: | This literature review surveys research papers that focused on the use of Electroencephalography (EEG) to study the impact of different factors in consumer behavior. The primary aim of this review is to determine which factors that affect consumer's behavior have already been evaluated in the existing literature and which remain unexplored. 118 papers are included in this survey. In order that the papers were analyzed in this review, a well-established neuromarketing experiment should have been performed indicating the methods of signals' acquisition, processing and analysis. The novelty of this work is that it considers and classifies not only research articles that studied a factor that influences consumers' choices, but also those that studied consumers' decisions as a result of the interactions that take place among the received marketing messages and the individual's internal or external environment. Findings indicated that the current approaches have mostly evaluated the effects of the promotional campaigns and product features to consumer's behavior. Also, it was shown that the effect of the interactions among different aspects that influence consumer behavior has not yet adequately been studied. (Copyright © 2024 Elsevier Inc. All rights reserved.) |
| فهرسة مساهمة: | Keywords: Consumer behavior; Consumer neuroscience; Electroencephalography; Neuromarketing |
| تواريخ الأحداث: | Date Created: 20240314 Date Completed: 20240408 Latest Revision: 20240408 |
| رمز التحديث: | 20240408 |
| DOI: | 10.1016/j.physbeh.2024.114509 |
| PMID: | 38485039 |
| قاعدة البيانات: | MEDLINE |
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Full Text Finder | تدمد: | 1873-507X |
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| DOI: | 10.1016/j.physbeh.2024.114509 |