دورية أكاديمية
Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment.
| العنوان: | Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment. |
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| المؤلفون: | Dixon HG; Centre for Behavioural Research in Cancer, Cancer Council Victoria, 200 Victoria Pde., East Melbourne, VIC, 3002, Australia. Helen.Dixon@cancervic.org.au.; School of Psychological Sciences, The University of Melbourne, Parkville, VIC, Australia. Helen.Dixon@cancervic.org.au., Awoke MA; Centre for Behavioural Research in Cancer, Cancer Council Victoria, 200 Victoria Pde., East Melbourne, VIC, 3002, Australia., Scully M; Centre for Behavioural Research in Cancer, Cancer Council Victoria, 200 Victoria Pde., East Melbourne, VIC, 3002, Australia., McCann J; Institute for Physical Activity and Nutrition (IPAN), School of Exercise and Nutrition Sciences, Deakin University, Burwood, VIC, Australia., Martin J; Food for Health Alliance, Melbourne, VIC, Australia., Morley B; Centre for Behavioural Research in Cancer, Cancer Council Victoria, 200 Victoria Pde., East Melbourne, VIC, 3002, Australia., Rhodes A; The Royal Children's Hospital Melbourne, Parkville, VIC, Australia.; Department of Paediatrics, The University of Melbourne, Parkville, VIC, Australia., McAleese A; Prevention Division, Cancer Council Victoria, Melbourne, VIC, Australia., Schmidtke A; Food for Health Alliance, Melbourne, VIC, Australia. |
| المصدر: | The international journal of behavioral nutrition and physical activity [Int J Behav Nutr Phys Act] 2024 May 21; Vol. 21 (1), pp. 60. Date of Electronic Publication: 2024 May 21. |
| نوع المنشور: | Journal Article |
| اللغة: | English |
| بيانات الدورية: | Publisher: BioMed Central Country of Publication: England NLM ID: 101217089 Publication Model: Electronic Cited Medium: Internet ISSN: 1479-5868 (Electronic) Linking ISSN: 14795868 NLM ISO Abbreviation: Int J Behav Nutr Phys Act Subsets: MEDLINE |
| أسماء مطبوعة: | Original Publication: [London] : BioMed Central, c2004- |
| مواضيع طبية MeSH: | Consumer Behavior* , Food Labeling* , Food Preferences*/psychology , Marketing*/methods , Parents*/psychology, Adult ; Child, Preschool ; Female ; Humans ; Infant ; Male ; Choice Behavior ; Infant Food ; Intention ; Nutritive Value ; Perception ; Snacks |
| مستخلص: | Background: The retail market for toddler-specific packaged foods is growing. Many of these products are ultra-processed and high in nutrients of concern for health, yet marketed in ways that may make them appear wholesome. This study aims to assess parents' responses to claims on unhealthy, ultra-processed toddler food products and test whether removing such claims promotes more accurate product perceptions and healthier product preferences. Methods: Parents of toddlers aged 12 to < 36 months (N = 838) were recruited for an online experiment testing four on-pack claim conditions: control (no claim); 'contains "good" ingredient'; 'free from "bad" ingredient'; and unregulated 'child-related' claim. Participants were randomly assigned to one condition, then viewed images of toddler food products that varied in nutrition content and the claims displayed. Participants completed tasks assessing product preferences (unhealthy product displaying claim vs. a healthier option with no claim, across four food categories (banana bars, strawberry snacks, blueberry yogurt snacks and veggie snacks)), purchase intentions and product perceptions. Poisson regression (count variable) and linear regression (continuous outcomes) analyses were employed to test for mean differences by marketing claim conditions. Results: For the overall sample, brief exposure to 'free from "bad" ingredient' claims increased participant's intentions to purchase unhealthy food products for their toddlers, but there was no clear evidence that 'contains "good" ingredient' claims and 'child-related' claims significantly impacted parent's preferences, purchase intentions and perceptions of toddler foods. However, certain claims influenced particular parent subgroups. Notably, parents with three or more children chose more unhealthy products when these products displayed 'contains "good" ingredient' or 'free from "bad" ingredient' claims; the latter claims also promoted stronger purchase intentions and enhanced product perceptions among this subgroup. Conclusions: Findings indicate that 'free from "bad" ingredient' claims on unhealthy toddler foods are of most concern, as they boost the appeal of these products to parents. 'Contains "good" ingredient' claims and 'child-related' claims showed limited effects in this study. Considering available evidence, we recommend claims should not be permitted on child-oriented foods, as they may promote inaccurate product perceptions and unhealthy product choices by parents, that can detract from their children's diets and health. (© 2024. The Author(s).) |
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| معلومات مُعتمدة: | OPP-25175 VicHealth |
| فهرسة مساهمة: | Keywords: Food marketing; Marketing claims; Online experiment; Parents; Policy; Toddler foods |
| تواريخ الأحداث: | Date Created: 20240522 Date Completed: 20240522 Latest Revision: 20240604 |
| رمز التحديث: | 20240605 |
| مُعرف محوري في PubMed: | PMC11110258 |
| DOI: | 10.1186/s12966-024-01603-9 |
| PMID: | 38773586 |
| قاعدة البيانات: | MEDLINE |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 1479-5868 |
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| DOI: | 10.1186/s12966-024-01603-9 |