دورية أكاديمية
Covert marketing of quick-service restaurants via news media in Australia: A content analysis.
| العنوان: | Covert marketing of quick-service restaurants via news media in Australia: A content analysis. |
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| المؤلفون: | Brooks R; Sydney School of Public Health, University of Sydney, Australia; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Australia. Electronic address: rubybrooks@live.com., Backholer K; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Australia., Kite J; Sydney School of Public Health, University of Sydney, Australia. |
| المصدر: | Australian and New Zealand journal of public health [Aust N Z J Public Health] 2024 Jun; Vol. 48 (3), pp. 100150. Date of Electronic Publication: 2024 Jun 04. |
| نوع المنشور: | Journal Article |
| اللغة: | English |
| بيانات الدورية: | Publisher: Elsevier Country of Publication: United States NLM ID: 9611095 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1753-6405 (Electronic) Linking ISSN: 13260200 NLM ISO Abbreviation: Aust N Z J Public Health Subsets: MEDLINE |
| أسماء مطبوعة: | Publication: 2023- : [New York] : Elsevier Original Publication: Canberra, ACT : Public Health Association of Australia, [1996- |
| مواضيع طبية MeSH: | Restaurants*/statistics & numerical data , Mass Media* , Marketing*/methods, Humans ; Australia ; Fast Foods |
| مستخلص: | Objective: To determine the extent and nature of news media coverage generated from press releases made by top-selling quick-service restaurants in Australia. Methods: We conducted a content analysis of press releases made between July 2021 and June 2022 by the five largest quick-service restaurant brands in Australia by brand share, including coding their main subject. We then conducted a content analysis of news media coverage related to the press releases, including coding its slant towards the brand. Results: Among 52 press releases, new food products (27% of press releases; all unhealthy foods) and corporate social responsibility activities (25%) were the most promoted subjects. For 62% of press releases, at least one news media item was identified. Among the 86 identified news media items, most related to press releases promoting new food products (45% of news media items) or corporate social responsibility activities (21%). News media items overwhelmingly had a slant favourable to the relevant brand (93%). Conclusions: Press releases by top-selling quick-service restaurant brands in Australia commonly generate news media coverage that promotes such brands and their predominantly unhealthy products. Implications for Public Health: Policies restricting unhealthy food marketing should consider brand-generated news media coverage. Competing Interests: Conflicts of interest The authors have no competing interests to declare. (Copyright © 2024 The Authors. Published by Elsevier B.V. All rights reserved.) |
| فهرسة مساهمة: | Keywords: food; marketing; media; news |
| تواريخ الأحداث: | Date Created: 20240605 Date Completed: 20240701 Latest Revision: 20240701 |
| رمز التحديث: | 20240702 |
| DOI: | 10.1016/j.anzjph.2024.100150 |
| PMID: | 38839475 |
| قاعدة البيانات: | MEDLINE |
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Full Text Finder | تدمد: | 1753-6405 |
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| DOI: | 10.1016/j.anzjph.2024.100150 |